A data profile of the people who buy, follow and care about SUVs in South Africa — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 2,598,636 people in South Africa.
SUVs has an estimated audience of 2,598,636 people in South Africa. 42.7% are female, 57.3% are male, average age 39.1. Top brand affinities: Used car, Hatchback, Family car, Toyota, Minivans.
Top brand affinities include Used car, Hatchback, Family car, with strongest over-indexing on Used car (1.92× the country average).
Demographically, the SUVs audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical SUVs fan in South Africa is more male, around 39.1 years old, with strong Social Media Usage tendencies and a notable affinity for Used car.
The key figures that characterise the SUVs profile in South Africa.
42.7% are female, 57.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 39.1 |
| Estimated audience size | 2,598,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide SUVs audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fuel economy in automobiles | Cars & Mobility | 2.24× | ||
| 02 | Minivans | Cars & Mobility | 2.09× | ||
| 03 | Toyota Corolla | Cars & Mobility | 2.08× | ||
| 04 | Volkswagen Polo | Cars & Mobility | 2.00× | ||
| 05 | Hatchback | Cars & Mobility | 1.94× | ||
| 06 | Used car | Cars & Mobility | 1.92× | ||
| 07 | Driver's license | Cars & Mobility | 1.82× | ||
| 08 | Family car | Cars & Mobility | 1.80× | ||
| 09 | Toyota Hilux | Cars & Mobility | 1.78× | ||
| 10 | Car dealership | Cars & Mobility | 1.71× | ||
| 11 | Hyundai | Cars & Mobility | 1.70× | ||
| 12 | City car | Cars & Mobility | 1.69× | ||
| 13 | Electric car | Cars & Mobility | 1.65× | ||
| 14 | Traffic | Cars & Mobility | 1.63× | ||
| 15 | Sedan (automobile) | Cars & Mobility | 1.63× | ||
| 16 | Nissan | Cars & Mobility | 1.61× | ||
| 17 | Toyota | Cars & Mobility | 1.58× | ||
| 18 | Volkswagen | Cars & Mobility | 1.58× | ||
| 19 | Air conditioning | Technology & Electronics | 1.57× | ||
| 20 | Commercial vehicle | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Travelling | THRILL | 0.67× | |
| Spirituality | BALANCE | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.49× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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