A data profile of the people who buy, follow and care about SUVs in Colombia — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 3,292,446 people in Colombia.
SUVs has an estimated audience of 3,292,446 people in Colombia. 37.3% are female, 62.7% are male, average age 37.8. Top brand affinities: Suzuki, Renault, Honda, Volkswagen, Mazda.
Top brand affinities include Suzuki, Renault, Honda, with strongest over-indexing on Suzuki (1.73× the country average).
Demographically, the SUVs audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical SUVs fan in Colombia is more male, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Suzuki.
The key figures that characterise the SUVs profile in Colombia.
37.3% are female, 62.7% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 37.8 |
| Estimated audience size | 3,292,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide SUVs audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citroën | Cars & Mobility | 2.12× | ||
| 02 | Hyundai | Cars & Mobility | 2.00× | ||
| 03 | Hybrids | Cars & Mobility | 1.97× | ||
| 04 | Volkswagen | Cars & Mobility | 1.95× | ||
| 05 | Peugeot | Cars & Mobility | 1.94× | ||
| 06 | Minivans | Cars & Mobility | 1.90× | ||
| 07 | Renault | Cars & Mobility | 1.89× | ||
| 08 | Nissan | Cars & Mobility | 1.85× | ||
| 09 | Mazda | Cars & Mobility | 1.83× | ||
| 10 | Pickup truck | Cars & Mobility | 1.80× | ||
| 11 | Kia Motors | Cars & Mobility | 1.79× | ||
| 12 | Electric vehicle | Cars & Mobility | 1.76× | ||
| 13 | Suzuki | Cars & Mobility | 1.73× | ||
| 14 | Trucks | Cars & Mobility | 1.70× | ||
| 15 | RVs | Cars & Mobility | 1.67× | ||
| 16 | Toyota | Cars & Mobility | 1.66× | ||
| 17 | General Motors | Cars & Mobility | 1.65× | ||
| 18 | Honda | Cars & Mobility | 1.62× | ||
| 19 | Mercedes-Benz | Cars & Mobility | 1.51× | ||
| 20 | BMW | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Individualism | JOY | 0.87× | |
| Creativity | OPEN | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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