A data profile of the people who buy, follow and care about Trucks in Colombia — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 2,413,663 people in Colombia.
Trucks has an estimated audience of 2,413,663 people in Colombia. 41.0% are female, 59.0% are male, average age 37.6. Top brand affinities: SUVs, Suzuki, Honda, Banco de Bogotá, Public transport.
Top brand affinities include SUVs, Suzuki, Honda, with strongest over-indexing on SUVs (1.7× the country average).
Demographically, the Trucks audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Trucks fan in Colombia is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for SUVs.
The key figures that characterise the Trucks profile in Colombia.
41.0% are female, 59.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 37.6 |
| Estimated audience size | 2,413,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Trucks audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.25× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.25× | ||
| 03 | Hyundai | Cars & Mobility | 2.04× | ||
| 04 | Electric vehicle | Cars & Mobility | 2.02× | ||
| 05 | Peugeot | Cars & Mobility | 1.99× | ||
| 06 | Volkswagen | Cars & Mobility | 1.87× | ||
| 07 | Toyota | Cars & Mobility | 1.79× | ||
| 08 | Bank account | Business & Career | 1.78× | ||
| 09 | Kia Motors | Cars & Mobility | 1.75× | ||
| 10 | Retail banking | Business & Career | 1.75× | ||
| 11 | SUVs | Cars & Mobility | 1.70× | ||
| 12 | Public transport | Cars & Mobility | 1.68× | ||
| 13 | Mazda | Cars & Mobility | 1.63× | ||
| 14 | Suzuki | Cars & Mobility | 1.61× | ||
| 15 | Honda | Cars & Mobility | 1.60× | ||
| 16 | Mercedes-Benz | Cars & Mobility | 1.60× | ||
| 17 | Nissan | Cars & Mobility | 1.57× | ||
| 18 | Banco de Bogotá | Business & Career | 1.55× | ||
| 19 | Renault | Cars & Mobility | 1.54× | ||
| 20 | Online banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.50× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Creativity | OPEN | 0.72× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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