A data profile of the people who buy, follow and care about Honda in Colombia — modelled from more than twelve digital signal sources. Honda has an estimated audience of 2,894,265 people in Colombia.
Honda has an estimated audience of 2,894,265 people in Colombia. 28.4% are female, 71.6% are male, average age 36.3. Top brand affinities: Suzuki, Motorcycling, SUVs, Renault, Hyundai.
Top brand affinities include Suzuki, Motorcycling, SUVs, with strongest over-indexing on Suzuki (2.34× the country average).
Demographically, the Honda audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Honda fan in Colombia is more male, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Suzuki.
The key figures that characterise the Honda profile in Colombia.
28.4% are female, 71.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 36.3 |
| Estimated audience size | 2,894,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Honda audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Brazil | 10.2% |
| Japan | 6.1% |
The strongest cross-interests of the Honda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suzuki | Cars & Mobility | 2.34× | ||
| 02 | Hyundai | Cars & Mobility | 2.21× | ||
| 03 | Peugeot | Cars & Mobility | 2.02× | ||
| 04 | Nissan | Cars & Mobility | 1.96× | ||
| 05 | Renault | Cars & Mobility | 1.90× | ||
| 06 | Yamaha Corporation | Technology & Electronics | 1.89× | ||
| 07 | Kia Motors | Cars & Mobility | 1.88× | ||
| 08 | Mazda | Cars & Mobility | 1.84× | ||
| 09 | Volkswagen | Cars & Mobility | 1.84× | ||
| 10 | Sport bike | Cars & Mobility | 1.74× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 1.72× | ||
| 12 | General Motors | Cars & Mobility | 1.69× | ||
| 13 | Toyota | Cars & Mobility | 1.68× | ||
| 14 | Motorcycling | Cars & Mobility | 1.66× | ||
| 15 | SUVs | Cars & Mobility | 1.61× | ||
| 16 | Motorcycle club | Cars & Mobility | 1.60× | ||
| 17 | Trucks | Cars & Mobility | 1.60× | ||
| 18 | Scooters | Cars & Mobility | 1.57× | ||
| 19 | Hybrids | Cars & Mobility | 1.56× | ||
| 20 | Motorcycle racing | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.23× | |
| Risk Appetite | THRILL | 1.00× | |
| Creativity | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Indulgence | JOY | 0.71× | |
| Individualism | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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