A data profile of the people who buy, follow and care about SUVs in Indonesia — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 3,518,834 people in Indonesia.
The average SUVs fan in Indonesia is 38.5 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Minivans, Motor vehicle, Honda, with strongest over-indexing on Minivans (2.76× the country average).
Demographically, the SUVs audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical SUVs fan in Indonesia is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Minivans.
The key figures that characterise the SUVs profile in Indonesia.
32.7% are female, 67.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 38.5 |
| Estimated audience size | 3,518,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 27% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide SUVs audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~90K | 1.52× | |
| 02 | Jakarta | ~400K | 1.39× | |
| 03 | South Kalimantan | ~60K | 1.36× | |
| 04 | Riau Islands | ~50K | 1.32× | |
| 05 | East Kalimantan | ~70K | 1.30× | |
| 06 | Central Kalimantan | ~40K | 1.30× | |
| 07 | Banten | ~200K | 1.24× | |
| 08 | Central Java | ~400K | 1.20× | |
| 09 | Bali | ~80K | 1.12× | |
| 10 | Riau | ~90K | 1.11× | |
| 11 | East Java | ~400K | 1.10× | |
| 12 | South Sumatra | ~90K | 1.08× | |
| 13 | Bangka-Belitung Islands | ~20K | 1.08× | |
| 14 | West Java | ~600K | 1.07× | |
| 15 | West Kalimantan | ~50K | 1.05× | |
| 16 | Jambi | ~40K | 1.04× | |
| 17 | West Sumatra | ~60K | 1.00× | |
| 18 | North Sulawesi | ~40K | 1.00× | |
| 19 | North Kalimantan | ~10K | 1.00× | |
| 20 | North Sumatra | ~200K | 0.97× | |
| 21 | Lampung | ~70K | 0.96× | |
| 22 | West Papua | ~10K | 0.96× | |
| 23 | Bengkulu | ~30K | 0.95× | |
| 24 | South Sulawesi | ~100K | 0.93× | |
| 25 | Southeast Sulawesi | ~20K | 0.93× | |
| 26 | Gorontalo (disambiguation)(2) | ~10K | 0.93× | |
| 27 | West Sulawesi | ~10K | 0.93× | |
| 28 | North Maluku | ~10K | 0.91× | |
| 29 | Papua (province) | ~20K | 0.90× | |
| 30 | Maluku | ~10K | 0.90× | |
| 31 | Central Sulawesi | ~30K | 0.89× | |
| 32 | Aceh | ~40K | 0.88× | |
| 33 | West Nusa Tenggara | ~40K | 0.83× | |
| 34 | East Nusa Tenggara | ~30K | 0.80× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Range Rover | Cars & Mobility | 3.08× | ||
| 02 | Honda CR-V | Cars & Mobility | 2.84× | ||
| 03 | Minivans | Cars & Mobility | 2.76× | ||
| 04 | Toyota Fortuner | Cars & Mobility | 2.72× | ||
| 05 | Mazda | Cars & Mobility | 2.45× | ||
| 06 | Hybrids | Cars & Mobility | 2.26× | ||
| 07 | Family car | Cars & Mobility | 2.22× | ||
| 08 | Used car | Cars & Mobility | 2.17× | ||
| 09 | City car | Cars & Mobility | 2.17× | ||
| 10 | Toyota | Cars & Mobility | 1.88× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 1.84× | ||
| 12 | Motor vehicle | Cars & Mobility | 1.77× | ||
| 13 | Motorcycle club | Cars & Mobility | 1.76× | ||
| 14 | Honda | Cars & Mobility | 1.75× | ||
| 15 | Touring motorcycle | Cars & Mobility | 1.67× | ||
| 16 | Scooters | Cars & Mobility | 1.63× | ||
| 17 | Housing estate | Home & Garden | 1.59× | ||
| 18 | Property finder | Home & Garden | 1.58× | ||
| 19 | Motorcycling | Cars & Mobility | 1.54× | ||
| 20 | Motorcycle racing | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.15× | |
| Social Media Usage | JOY | 1.11× | |
| Early Adopter Mentality | POWER | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Design Affinity | PREMIUM | 0.77× |
SUVs has an estimated audience of 3,518,834 people in Indonesia, concentrated in West Java and East Java.
32.7% of SUVs fans are female, 67.3% are male, with an average age of 38.5 years.
SUVs fans show strongest brand affinity for Minivans (2.76×), Motor vehicle (1.77×), and Honda (1.75×) over the country average.
SUVs fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Motor vehicle (1.77×), Honda (1.75×), Motorcycle club (1.76×), and Touring motorcycle (1.67×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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