A data profile of the people who buy, follow and care about Honda in Indonesia — modelled from more than twelve digital signal sources. Honda has an estimated audience of 3,974,144 people in Indonesia.
The average Honda fan in Indonesia is 34.4 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Yamaha Corporation, Honda Mobilio, Toyota Fortuner, with strongest over-indexing on Yamaha Corporation (1.53× the country average).
Demographically, the Honda audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Honda fan in Indonesia is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Yamaha Corporation.
The key figures that characterise the Honda profile in Indonesia.
37.0% are female, 63.0% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 34.4 |
| Estimated audience size | 3,974,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Honda audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Brazil | 10.2% |
| Japan | 6.1% |
Where the Honda audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~100K | 1.47× | |
| 02 | Banten | ~200K | 1.40× | |
| 03 | Jakarta | ~400K | 1.34× | |
| 04 | South Sulawesi | ~200K | 1.33× | |
| 05 | South Kalimantan | ~70K | 1.33× | |
| 06 | Riau Islands | ~50K | 1.27× | |
| 07 | Central Kalimantan | ~40K | 1.24× | |
| 08 | South Sumatra | ~100K | 1.23× | |
| 09 | West Java | ~800K | 1.22× | |
| 10 | Bangka-Belitung Islands | ~20K | 1.22× | |
| 11 | Lampung | ~90K | 1.14× | |
| 12 | Special Region of Yogyakarta | ~80K | 1.13× | |
| 13 | Jambi | ~50K | 1.12× | |
| 14 | East Kalimantan | ~70K | 1.10× | |
| 15 | Riau | ~100K | 1.08× | |
| 16 | West Sumatra | ~70K | 1.07× | |
| 17 | West Kalimantan | ~60K | 1.04× | |
| 18 | Southeast Sulawesi | ~30K | 1.04× | |
| 19 | North Sumatra | ~200K | 0.93× | |
| 20 | North Sulawesi | ~40K | 0.93× | |
| 21 | Bengkulu | ~30K | 0.92× | |
| 22 | Central Java | ~300K | 0.90× | |
| 23 | West Sulawesi | ~10K | 0.90× | |
| 24 | North Kalimantan | ~10K | 0.89× | |
| 25 | East Java | ~400K | 0.87× | |
| 26 | Aceh | ~50K | 0.87× | |
| 27 | Central Sulawesi | ~30K | 0.84× | |
| 28 | Gorontalo (disambiguation)(2) | ~10K | 0.75× | |
| 29 | West Nusa Tenggara | ~40K | 0.73× | |
| 30 | Papua (province) | ~20K | 0.68× | |
| 31 | West Papua | ~8K | 0.67× | |
| 32 | North Maluku | ~9K | 0.64× | |
| 33 | Maluku | ~10K | 0.57× | |
| 34 | East Nusa Tenggara | ~20K | 0.44× |
The strongest cross-interests of the Honda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adira | Music & Radio | 2.51× | ||
| 02 | Kawasaki Heavy Industries | Business & Career | 2.33× | ||
| 03 | Anti-lock braking system | Cars & Mobility | 2.30× | ||
| 04 | Honda Beat | Cars & Mobility | 2.20× | ||
| 05 | Dry bag | Fashion & Accessoires | 1.85× | ||
| 06 | As-salamu alaykum | Politics & Society | 1.79× | ||
| 07 | Honda Brio | Cars & Mobility | 1.74× | ||
| 08 | Honda Mobilio | Cars & Mobility | 1.70× | ||
| 09 | Berklee College of Music | Business & Career | 1.70× | ||
| 10 | Poros | Travel & Leisure | 1.68× | ||
| 11 | Daihatsu Terios | Cars & Mobility | 1.65× | ||
| 12 | Xenia, Ohio | Travel & Leisure | 1.61× | ||
| 13 | Toyota Fortuner | Cars & Mobility | 1.60× | ||
| 14 | Toyota Avanza | Cars & Mobility | 1.60× | ||
| 15 | Traffic congestion | Cars & Mobility | 1.60× | ||
| 16 | Chuuk Lagoon | Travel & Leisure | 1.56× | ||
| 17 | Honda CR-V | Cars & Mobility | 1.55× | ||
| 18 | Honda HR-V | Cars & Mobility | 1.54× | ||
| 19 | Toyota Vios | Cars & Mobility | 1.54× | ||
| 20 | Yamaha Corporation | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.09× | |
| Design Affinity | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 0.38× | |
| Healthy Lifestyle | BALANCE | 0.39× |
Honda's target market in Indonesia covers an estimated 3,974,144 people, concentrated in West Java and Jakarta.
37.0% of the Honda audience are female, 63.0% are male, with an average age of 34.4 years.
Honda fans show strongest brand affinity for Yamaha Corporation (1.53×), Honda Mobilio (1.7×), and Toyota Fortuner (1.6×) over the country average.
Honda fans in Indonesia are most concentrated in West Java (reach ~800K), Jakarta (reach ~400K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Honda itself, the audience over-indexes on Honda Mobilio (1.7×), Toyota Fortuner (1.6×), Anti-lock braking system (2.3×), and Honda CR-V (1.55×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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