A data profile of the people who buy, follow and care about Motorcycle racing in Indonesia — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 4,494,271 people in Indonesia.
Motorcycle racing has an estimated audience of 4,494,271 people in Indonesia. 41.6% are female, 58.4% are male, average age 32.2. Top brand affinities: Traveloka, MotoGP, Kebaya, Chopper (motorcycle), Motocross.
Top brand affinities include Traveloka, MotoGP, Kebaya, with strongest over-indexing on Traveloka (1.92× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Motorcycle racing fan in Indonesia is more male, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Traveloka.
The key figures that characterise the Motorcycle racing profile in Indonesia.
41.6% are female, 58.4% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 32.2 |
| Estimated audience size | 4,494,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Motorcycle racing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motocross | Sports | 3.37× | ||
| 02 | Ducati | Cars & Mobility | 3.27× | ||
| 03 | Chopper (motorcycle) | Cars & Mobility | 3.16× | ||
| 04 | Max Verstappen | Sports | 3.12× | ||
| 05 | KTM | Cars & Mobility | 2.89× | ||
| 06 | Harley-Davidson | Cars & Mobility | 2.66× | ||
| 07 | Family car | Cars & Mobility | 2.31× | ||
| 08 | Casual game | Games | 2.27× | ||
| 09 | City car | Cars & Mobility | 2.15× | ||
| 10 | MotoGP | Sports | 2.03× | ||
| 11 | Traveloka | Travel & Leisure | 1.92× | ||
| 12 | Astro (Malaysian satellite television) | Movies & TV | 1.88× | ||
| 13 | FamilyMart | Shopping | 1.81× | ||
| 14 | Allkpop | Music & Radio | 1.81× | ||
| 15 | Online chat | Technology & Electronics | 1.77× | ||
| 16 | Linux | Technology & Electronics | 1.73× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.67× | ||
| 18 | Bars | Travel & Leisure | 1.62× | ||
| 19 | Scooters | Cars & Mobility | 1.62× | ||
| 20 | SUVs | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.34× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.28× | |
| Creativity | OPEN | 0.63× | |
| Price Sensitivity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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