A data profile of the people who buy, follow and care about MotoGP in Indonesia — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 4,747,429 people in Indonesia.
The average MotoGP fan in Indonesia is 31.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Motorcycle accessories, Touring motorcycle, Kawasaki, with strongest over-indexing on Motorcycle accessories (2.02× the country average).
Demographically, the MotoGP audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical MotoGP fan in Indonesia is more male, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the MotoGP profile in Indonesia.
32.1% are female, 67.9% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 31.2 |
| Estimated audience size | 4,747,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 33% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide MotoGP audience comes from Indonesia.
| Country | Share |
|---|---|
| Italy | 14.1% |
| United States | 11.4% |
| Spain | 7.1% |
Where the MotoGP audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bangka-Belitung Islands | ~40K | 1.54× | |
| 02 | Aceh | ~100K | 1.49× | |
| 03 | Jambi | ~70K | 1.39× | |
| 04 | West Sumatra | ~100K | 1.34× | |
| 05 | West Sulawesi | ~20K | 1.22× | |
| 06 | Bengkulu | ~50K | 1.21× | |
| 07 | East Nusa Tenggara | ~60K | 1.17× | |
| 08 | Central Sulawesi | ~50K | 1.10× | |
| 09 | East Java | ~500K | 1.08× | |
| 10 | Central Java | ~500K | 1.06× | |
| 11 | South Kalimantan | ~70K | 1.06× | |
| 12 | West Nusa Tenggara | ~60K | 1.06× | |
| 13 | North Sulawesi | ~50K | 1.03× | |
| 14 | Riau | ~100K | 1.02× | |
| 15 | Central Kalimantan | ~40K | 1.01× | |
| 16 | Maluku | ~20K | 1.01× | |
| 17 | Lampung | ~100K | 1.00× | |
| 18 | Special Region of Yogyakarta | ~80K | 1.00× | |
| 19 | South Sulawesi | ~100K | 0.97× | |
| 20 | East Kalimantan | ~70K | 0.96× | |
| 21 | West Kalimantan | ~60K | 0.94× | |
| 22 | South Sumatra | ~100K | 0.91× | |
| 23 | Southeast Sulawesi | ~30K | 0.90× | |
| 24 | Riau Islands | ~50K | 0.89× | |
| 25 | North Kalimantan | ~10K | 0.84× | |
| 26 | North Sumatra | ~200K | 0.81× | |
| 27 | Banten | ~200K | 0.81× | |
| 28 | West Papua | ~10K | 0.81× | |
| 29 | Bali | ~80K | 0.80× | |
| 30 | West Java | ~600K | 0.79× | |
| 31 | Papua (province) | ~20K | 0.78× | |
| 32 | Jakarta | ~300K | 0.71× | |
| 33 | Gorontalo (disambiguation)(2) | ~10K | 0.70× | |
| 34 | North Maluku | ~10K | 0.61× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Repsol Honda | Sports | 2.86× | ||
| 02 | Valentino Rossi | Sports | 2.70× | ||
| 03 | Marc Márquez | Sports | 2.67× | ||
| 04 | Kawasaki | Cars & Mobility | 2.46× | ||
| 05 | Ducati | Cars & Mobility | 2.30× | ||
| 06 | Motocross | Sports | 2.07× | ||
| 07 | Yamaha Motor Company | Cars & Mobility | 2.04× | ||
| 08 | Anti-lock braking system | Cars & Mobility | 2.04× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 2.02× | ||
| 10 | Robert Lewandowski | Sports | 1.94× | ||
| 11 | Touring motorcycle | Cars & Mobility | 1.81× | ||
| 12 | Suzuki | Cars & Mobility | 1.79× | ||
| 13 | KTM | Cars & Mobility | 1.79× | ||
| 14 | Creative Commons | Technology & Electronics | 1.69× | ||
| 15 | Data compression | Technology & Electronics | 1.67× | ||
| 16 | Drag racing | Cars & Mobility | 1.63× | ||
| 17 | Sia | Music & Radio | 1.62× | ||
| 18 | Harley-Davidson | Cars & Mobility | 1.60× | ||
| 19 | Motorcycle helmet | Cars & Mobility | 1.55× | ||
| 20 | American Chopper | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.48× | |
| Indulgence | JOY | 0.49× | |
| Design Affinity | PREMIUM | 0.49× |
MotoGP has an estimated audience of 4,747,429 people in Indonesia, concentrated in West Java and East Java.
32.1% of MotoGP fans are female, 67.9% are male, with an average age of 31.2 years.
MotoGP fans show strongest brand affinity for Motorcycle accessories (2.02×), Touring motorcycle (1.81×), and Kawasaki (2.46×) over the country average.
MotoGP fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~500K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Touring motorcycle (1.81×), Kawasaki (2.46×), Suzuki (1.79×), and Yamaha Motor Company (2.04×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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