A data profile of the people who buy, follow and care about Motorcycle racing in Austria — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 839,494 people in Austria.
The average Motorcycle racing fan in Austria is 37.0 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Motorcycle accessories, Custom motorcycle, Motorcycle helmet, with strongest over-indexing on Motorcycle accessories (6.44× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Motorcycle racing fan in Austria is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycle racing profile in Austria.
22.9% are female, 77.1% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 37.0 |
| Estimated audience size | 839,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Motorcycle racing audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
Where the Motorcycle racing audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~20K | 1.12× | |
| 02 | Vorarlberg | ~30K | 1.06× | |
| 03 | Carinthia (state) | ~40K | 1.04× | |
| 04 | Salzburg | ~60K | 1.00× | |
| 05 | Lower Austria | ~100K | 0.97× | |
| 06 | Tyrol | ~60K | 0.96× | |
| 07 | Upper Austria | ~100K | 0.95× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Vienna | ~100K | 0.84× |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 6.44× | ||
| 02 | Cruiser (motorcycle) | Cars & Mobility | 5.83× | ||
| 03 | Custom motorcycle | Cars & Mobility | 5.82× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 5.23× | ||
| 05 | Touring motorcycle | Cars & Mobility | 4.14× | ||
| 06 | Vintage car | Cars & Mobility | 4.05× | ||
| 07 | Kawasaki | Cars & Mobility | 3.96× | ||
| 08 | Red Bull Racing | Sports | 3.64× | ||
| 09 | Compact car | Cars & Mobility | 3.34× | ||
| 10 | Max Verstappen | Sports | 2.72× | ||
| 11 | Lieferando.de | Food & Beverages | 2.65× | ||
| 12 | Extreme sport | Sports | 2.63× | ||
| 13 | Borussia Dortmund | Sports | 2.38× | ||
| 14 | MotoGP | Sports | 2.37× | ||
| 15 | Motorcycles | Cars & Mobility | 2.21× | ||
| 16 | FC Bayern Munich | Sports | 2.19× | ||
| 17 | Motorsport | Cars & Mobility | 2.19× | ||
| 18 | Formula One | Sports | 1.79× | ||
| 19 | Quality of life | Health | 1.63× | ||
| 20 | Admiral Bundesliga | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.34× | |
| Risk Appetite | THRILL | 1.41× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Mindfulness | BALANCE | 0.69× | |
| Price Sensitivity | PREMIUM | 0.74× |
Motorcycle racing has an estimated audience of 839,494 people in Austria, concentrated in Vienna and Lower Austria.
22.9% of Motorcycle racing fans are female, 77.1% are male, with an average age of 37.0 years.
Motorcycle racing fans show strongest brand affinity for Motorcycle accessories (6.44×), Custom motorcycle (5.82×), and Motorcycle helmet (5.23×) over the country average.
Motorcycle racing fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Motorcycle racing itself, the audience over-indexes on Custom motorcycle (5.82×), Motorcycle helmet (5.23×), Admiral Bundesliga (1.59×), and FC Bayern Munich (2.19×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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