A data profile of the people who buy, follow and care about Motorsport in Austria — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 856,346 people in Austria.
The average Motorsport fan in Austria is 37.7 years old, more male, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Upper Austria.
Top brand affinities include AutoScout24, Formula One, Cars (film), with strongest over-indexing on AutoScout24 (1.9× the country average).
Demographically, the Motorsport audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Motorsport fan in Austria is more male, around 37.7 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Motorsport profile in Austria.
33.0% are female, 67.0% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 37.7 |
| Estimated audience size | 856,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Motorsport audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
Where the Motorsport audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~40K | 1.31× | |
| 02 | Lower Austria | ~100K | 1.22× | |
| 03 | Upper Austria | ~100K | 1.18× | |
| 04 | Salzburg | ~60K | 1.14× | |
| 05 | Carinthia (state) | ~40K | 0.92× | |
| 06 | Styria | ~90K | 0.89× | |
| 07 | Burgenland | ~20K | 0.87× | |
| 08 | Tyrol | ~50K | 0.80× | |
| 09 | Vienna | ~100K | 0.78× |
The strongest cross-interests of the Motorsport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 2.23× | ||
| 02 | Motorcycle racing | Cars & Mobility | 2.19× | ||
| 03 | Motorcycle club | Cars & Mobility | 2.17× | ||
| 04 | KTM | Cars & Mobility | 2.17× | ||
| 05 | Motorcycle sport | Sports | 2.16× | ||
| 06 | All-terrain vehicle | Cars & Mobility | 2.10× | ||
| 07 | Sport bike | Cars & Mobility | 2.07× | ||
| 08 | Cars (film) | Movies & TV | 1.97× | ||
| 09 | MotoGP | Sports | 1.96× | ||
| 10 | Formula One | Sports | 1.95× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.90× | ||
| 12 | Automotive design | Business & Career | 1.81× | ||
| 13 | Motorcycling | Cars & Mobility | 1.80× | ||
| 14 | Max Verstappen | Sports | 1.75× | ||
| 15 | Engine | Cars & Mobility | 1.66× | ||
| 16 | Volkswagen | Cars & Mobility | 1.63× | ||
| 17 | Tire | Cars & Mobility | 1.58× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.53× | ||
| 19 | RVs | Cars & Mobility | 1.52× | ||
| 20 | Used car | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.55× | |
| Luxury Orientation | PREMIUM | 1.38× | |
| Mindfulness | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Travelling | THRILL | 0.67× |
Motorsport has an estimated audience of 856,346 people in Austria, concentrated in Lower Austria and Vienna.
33.0% of Motorsport fans are female, 67.0% are male, with an average age of 37.7 years.
Motorsport fans show strongest brand affinity for AutoScout24 (1.9×), Formula One (1.95×), and Cars (film) (1.97×) over the country average.
Motorsport fans in Austria are most concentrated in Lower Austria (reach ~100K), Vienna (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Motorsport itself, the audience over-indexes on Formula One (1.95×), Cars (film) (1.97×), Motorcycle racing (2.19×), and Max Verstappen (1.75×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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