A data profile of the people who buy, follow and care about Motorcycling in Austria — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 818,248 people in Austria.
The average Motorcycling fan in Austria is 38.5 years old, more male, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Lower Austria.
Top brand affinities include Motorcycle accessories, Custom motorcycle, Motorcycle helmet, with strongest over-indexing on Motorcycle accessories (8.18× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Motorcycling fan in Austria is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycling profile in Austria.
24.0% are female, 76.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 38.5 |
| Estimated audience size | 818,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Motorcycling audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
Where the Motorcycling audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.63× | |
| 02 | Carinthia (state) | ~50K | 1.17× | |
| 03 | Vorarlberg | ~30K | 1.10× | |
| 04 | Vienna | ~200K | 0.96× | |
| 05 | Burgenland | ~20K | 0.95× | |
| 06 | Tyrol | ~50K | 0.91× | |
| 07 | Salzburg | ~50K | 0.89× | |
| 08 | Upper Austria | ~90K | 0.82× | |
| 09 | Lower Austria | ~90K | 0.77× |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 8.18× | ||
| 02 | Custom motorcycle | Cars & Mobility | 8.17× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 7.79× | ||
| 04 | Bobber (motorcycle) | Cars & Mobility | 7.74× | ||
| 05 | Cruiser (motorcycle) | Cars & Mobility | 6.67× | ||
| 06 | Touring motorcycle | Cars & Mobility | 5.94× | ||
| 07 | Chopper (motorcycle) | Cars & Mobility | 5.07× | ||
| 08 | Ducati | Cars & Mobility | 4.73× | ||
| 09 | Vintage car | Cars & Mobility | 4.03× | ||
| 10 | Harley-Davidson | Cars & Mobility | 3.06× | ||
| 11 | Honda | Cars & Mobility | 2.76× | ||
| 12 | Extreme sport | Sports | 2.74× | ||
| 13 | MotoGP | Sports | 2.63× | ||
| 14 | Borussia Dortmund | Sports | 2.46× | ||
| 15 | Motorcycles | Cars & Mobility | 2.16× | ||
| 16 | FC Bayern Munich | Sports | 2.10× | ||
| 17 | Cycling | Sports | 1.92× | ||
| 18 | Concerts | Music & Radio | 1.64× | ||
| 19 | Quality of life | Health | 1.62× | ||
| 20 | Renovation | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Risk Appetite | THRILL | 1.44× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Sustainability | BALANCE | 0.78× | |
| Mindfulness | BALANCE | 0.79× |
Motorcycling has an estimated audience of 818,248 people in Austria, concentrated in Styria and Vienna.
24.0% of Motorcycling fans are female, 76.0% are male, with an average age of 38.5 years.
Motorcycling fans show strongest brand affinity for Motorcycle accessories (8.18×), Custom motorcycle (8.17×), and Motorcycle helmet (7.79×) over the country average.
Motorcycling fans in Austria are most concentrated in Styria (reach ~200K), Vienna (reach ~200K), and Lower Austria (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Motorcycling itself, the audience over-indexes on Custom motorcycle (8.17×), Motorcycle helmet (7.79×), Touring motorcycle (5.94×), and Cruiser (motorcycle) (6.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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