A data profile of the people who buy, follow and care about Motorcycle racing in Colombia — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 2,195,876 people in Colombia.
Motorcycle racing has an estimated audience of 2,195,876 people in Colombia. 24.0% are female, 76.0% are male, average age 32.5. Top brand affinities: MotoGP, Motocross, KTM, Suzuki, Used car.
Top brand affinities include MotoGP, Motocross, KTM, with strongest over-indexing on MotoGP (3.26× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Motorcycle racing fan in Colombia is more male, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for MotoGP.
The key figures that characterise the Motorcycle racing profile in Colombia.
24.0% are female, 76.0% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 32.5 |
| Estimated audience size | 2,195,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Motorcycle racing audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chopper (motorcycle) | Cars & Mobility | 3.50× | ||
| 02 | Motocross | Sports | 3.29× | ||
| 03 | MotoGP | Sports | 3.26× | ||
| 04 | KTM | Cars & Mobility | 3.16× | ||
| 05 | Ducati | Cars & Mobility | 3.15× | ||
| 06 | Harley-Davidson | Cars & Mobility | 2.67× | ||
| 07 | Automobile repair shop | Cars & Mobility | 2.60× | ||
| 08 | Used car | Cars & Mobility | 2.49× | ||
| 09 | Bank account | Business & Career | 2.27× | ||
| 10 | Formula One | Sports | 2.00× | ||
| 11 | Mobile banking | Business & Career | 1.83× | ||
| 12 | Tour de France | Sports | 1.82× | ||
| 13 | Manchester City F.C. | Sports | 1.77× | ||
| 14 | Business class | Travel & Leisure | 1.68× | ||
| 15 | Liverpool F.C. | Sports | 1.65× | ||
| 16 | Suzuki | Cars & Mobility | 1.60× | ||
| 17 | Public transport | Cars & Mobility | 1.56× | ||
| 18 | Hyundai | Cars & Mobility | 1.55× | ||
| 19 | Energy drinks | Food & Beverages | 1.52× | ||
| 20 | Honda | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.55× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.46× | |
| Tradition | CONSERVATISM | 0.52× | |
| Social Media Usage | JOY | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.