A data profile of the people who buy, follow and care about Motorcycle racing in Switzerland — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 1,002,232 people in Switzerland.
Motorcycle racing has an estimated audience of 1,002,232 people in Switzerland. 22.8% are female, 77.2% are male, average age 38.5. Top brand affinities: Motorcycle accessories, Custom motorcycle, Motorcycle helmet, Touring motorcycle, Cruiser (motorcycle).
Top brand affinities include Motorcycle accessories, Custom motorcycle, Motorcycle helmet, with strongest over-indexing on Motorcycle accessories (6.31× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Motorcycle racing fan in Switzerland is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycle racing profile in Switzerland.
22.8% are female, 77.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 38.5 |
| Estimated audience size | 1,002,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Motorcycle racing audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 6.31× | ||
| 02 | Custom motorcycle | Cars & Mobility | 6.31× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 6.31× | ||
| 04 | Supermoto | Cars & Mobility | 6.31× | ||
| 05 | Touring motorcycle | Cars & Mobility | 5.94× | ||
| 06 | Cruiser (motorcycle) | Cars & Mobility | 5.40× | ||
| 07 | Scuderia Ferrari | Sports | 4.11× | ||
| 08 | Rallying | Sports | 4.04× | ||
| 09 | Chopper (motorcycle) | Cars & Mobility | 3.86× | ||
| 10 | Lewis Hamilton | Sports | 3.48× | ||
| 11 | Ducati | Cars & Mobility | 3.47× | ||
| 12 | Max Verstappen | Sports | 3.42× | ||
| 13 | Motocross | Sports | 3.37× | ||
| 14 | MotoGP | Sports | 3.01× | ||
| 15 | Motorsport | Cars & Mobility | 2.04× | ||
| 16 | Comics | Literature | 1.94× | ||
| 17 | Bicycle | Cars & Mobility | 1.92× | ||
| 18 | Formula One | Sports | 1.82× | ||
| 19 | Aldi | Shopping | 1.73× | ||
| 20 | Ski resort | Travel & Leisure | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Risk Appetite | THRILL | 1.27× | |
| Urban Lifestyle | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Mindfulness | BALANCE | 0.66× | |
| Need for Security | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.