A data profile of the people who buy, follow and care about Formula One in Switzerland — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 1,548,822 people in Switzerland.
The average Formula One fan in Switzerland is 37.7 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Marco Odermatt, FIS Alpine Ski World Cup, Motorcycle racing, with strongest over-indexing on Marco Odermatt (1.82× the country average).
Demographically, the Formula One audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Formula One fan in Switzerland is more male, around 37.7 years old, with strong Social Media Usage tendencies and a notable affinity for Marco Odermatt.
The key figures that characterise the Formula One profile in Switzerland.
25.6% are female, 74.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 37.7 |
| Estimated audience size | 1,548,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Formula One audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thurgau | ~90K | 2.16× | |
| 02 | Canton of St. Gallen | ~200K | 2.11× | |
| 03 | Aargau | ~200K | 2.01× | |
| 04 | Canton of Zürich | ~500K | 1.78× | |
| 05 | Canton of Bern | ~200K | 1.61× | |
| 06 | Solothurn | ~60K | 1.54× | |
| 07 | Luzern | ~90K | 1.41× | |
| 08 | Schwyz | ~30K | 1.36× | |
| 09 | Basel-Landschaft | ~50K | 1.30× | |
| 10 | Graubünden | ~50K | 1.23× | |
| 11 | Schaffhausen | ~20K | 1.23× | |
| 12 | Appenzell Ausserrhoden | ~7K | 1.01× | |
| 13 | Basel-City | ~60K | 1.00× | |
| 14 | Canton of Glarus | ~5K | 0.97× | |
| 15 | Canton of Zug | ~20K | 0.87× | |
| 16 | Canton of Nidwalden | ~5K | 0.79× | |
| 17 | Canton of Obwalden | ~4K | 0.73× | |
| 18 | Appenzell Innerrhoden | ~1K | 0.71× | |
| 19 | Uri | ~3K | 0.64× | |
| 20 | Ticino | ~40K | 0.60× | |
| 21 | Jura | ~6K | 0.53× | |
| 22 | Neuchatel | ~20K | 0.51× | |
| 23 | Canton of Geneva | ~50K | 0.49× | |
| 24 | Valais | ~30K | 0.42× | |
| 25 | Fribourg | ~20K | 0.40× | |
| 26 | Vaud | ~50K | 0.33× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mikaela Shiffrin | Sports | 2.01× | ||
| 02 | Lindsey Vonn | Sports | 1.98× | ||
| 03 | FIS Alpine Ski World Cup | Sports | 1.94× | ||
| 04 | Lamborghini | Cars & Mobility | 1.93× | ||
| 05 | Carcare | Cars & Mobility | 1.92× | ||
| 06 | Ferrari | Cars & Mobility | 1.90× | ||
| 07 | Max Verstappen | Sports | 1.89× | ||
| 08 | Marco Odermatt | Sports | 1.82× | ||
| 09 | Motorcycle racing | Cars & Mobility | 1.82× | ||
| 10 | MotoGP | Sports | 1.79× | ||
| 11 | Lara Gut | Sports | 1.78× | ||
| 12 | Hybrids | Cars & Mobility | 1.64× | ||
| 13 | Backcountry skiing | Sports | 1.58× | ||
| 14 | Sport bike | Cars & Mobility | 1.58× | ||
| 15 | Hatchback | Cars & Mobility | 1.58× | ||
| 16 | Motorcycle sport | Sports | 1.57× | ||
| 17 | Porsche | Cars & Mobility | 1.54× | ||
| 18 | Ski mountaineering | Sports | 1.54× | ||
| 19 | Motorcycling | Cars & Mobility | 1.53× | ||
| 20 | Engine | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.16× | |
| Price Sensitivity | PREMIUM | 1.13× | |
| Sustainability | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Travelling | THRILL | 0.84× |
Formula One has an estimated audience of 1,548,822 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
25.6% of Formula One fans are female, 74.4% are male, with an average age of 37.7 years.
Formula One fans show strongest brand affinity for Marco Odermatt (1.82×), FIS Alpine Ski World Cup (1.94×), and Motorcycle racing (1.82×) over the country average.
Formula One fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~200K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on FIS Alpine Ski World Cup (1.94×), Motorcycle racing (1.82×), Lindsey Vonn (1.98×), and Ferrari (1.9×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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