A data profile of the people who buy, follow and care about Housing estate in Indonesia — modelled from more than twelve digital signal sources. Housing estate has an estimated audience of 3,664,650 people in Indonesia.
Housing estate has an estimated audience of 3,664,650 people in Indonesia. 52.3% are female, 47.7% are male, average age 35.1. Top brand affinities: First-time buyer, Bedroom furniture, Do it yourself (DIY), Kitchenware, Family car.
Top brand affinities include First-time buyer, Bedroom furniture, Do it yourself (DIY), with strongest over-indexing on First-time buyer (6.56× the country average).
Demographically, the Housing estate audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Housing estate fan in Indonesia is balanced, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Housing estate profile in Indonesia.
52.3% are female, 47.7% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 35.1 |
| Estimated audience size | 3,664,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Housing estate audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 12.7% |
| Japan | 5.0% |
| India | 4.7% |
The strongest cross-interests of the Housing estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 8.66× | ||
| 02 | First-time buyer | Shopping | 6.56× | ||
| 03 | Bedroom furniture | Home & Garden | 4.76× | ||
| 04 | Family car | Cars & Mobility | 4.16× | ||
| 05 | High-net-worth individual | Business & Career | 3.86× | ||
| 06 | Kitchenware | Home & Garden | 3.72× | ||
| 07 | City car | Cars & Mobility | 3.39× | ||
| 08 | Renovation | Home & Garden | 3.35× | ||
| 09 | First class travel | Travel & Leisure | 3.12× | ||
| 10 | Mobile payment | Business & Career | 2.98× | ||
| 11 | Luxury real estate | Business & Career | 2.86× | ||
| 12 | Business class | Travel & Leisure | 2.80× | ||
| 13 | IKEA | Home & Garden | 2.71× | ||
| 14 | Online food ordering | Food & Beverages | 2.43× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 2.42× | ||
| 16 | Wedding Planners | Kids & Family | 2.27× | ||
| 17 | Traveloka | Travel & Leisure | 2.01× | ||
| 18 | Real estate | Business & Career | 1.87× | ||
| 19 | Milk | Food & Beverages | 1.74× | ||
| 20 | Kebaya | Fashion & Accessoires | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.96× | |
| DIY Mentality | THRILL | 2.60× | |
| Design Affinity | PREMIUM | 2.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.59× | |
| Spirituality | BALANCE | 0.60× | |
| Community Orientation | OPEN | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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