A data profile of the people who buy, follow and care about Housing estate in Australia — modelled from more than twelve digital signal sources. Housing estate has an estimated audience of 1,957,203 people in Australia.
Housing estate has an estimated audience of 1,957,203 people in Australia. 56.7% are female, 43.3% are male, average age 46.6. Top brand affinities: Luxury real estate, First-time buyer, Aldi, Microwave oven, Asset management.
Top brand affinities include Luxury real estate, First-time buyer, Aldi, with strongest over-indexing on Luxury real estate (3.37× the country average).
Demographically, the Housing estate audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
The typical Housing estate fan in Australia is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Luxury real estate.
The key figures that characterise the Housing estate profile in Australia.
56.7% are female, 43.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 46.6 |
| Estimated audience size | 1,957,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Housing estate audience comes from Australia.
| Country | Share |
|---|---|
| United States | 12.7% |
| Japan | 5.0% |
| India | 4.7% |
The strongest cross-interests of the Housing estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 4.00× | ||
| 02 | Single-family detached home | Home & Garden | 3.86× | ||
| 03 | Luxury real estate | Business & Career | 3.37× | ||
| 04 | Microwave oven | Home & Garden | 2.98× | ||
| 05 | Hypermarket | Shopping | 2.86× | ||
| 06 | First-time buyer | Shopping | 2.70× | ||
| 07 | Real estate investing | Business & Career | 2.62× | ||
| 08 | Used Cars | Cars & Mobility | 2.49× | ||
| 09 | Townhouse | Home & Garden | 2.20× | ||
| 10 | Innovation | Business & Career | 2.10× | ||
| 11 | Wikipedia | Internet & Social Media | 2.08× | ||
| 12 | Mortgage calculator | Home & Garden | 1.83× | ||
| 13 | Public transport | Cars & Mobility | 1.77× | ||
| 14 | Kitchenware | Home & Garden | 1.77× | ||
| 15 | Aldi | Shopping | 1.74× | ||
| 16 | Auction | Shopping | 1.60× | ||
| 17 | Refrigerator | Home & Garden | 1.57× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Apartment | Business & Career | 1.53× | ||
| 20 | Singapore Airlines | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Risk Appetite | THRILL | 1.53× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.81× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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