A data profile of the people who buy, follow and care about SUVs in Malaysia — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 2,693,960 people in Malaysia.
The average SUVs fan in Malaysia is 40.7 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Family car, Used car, Proton (automobile), with strongest over-indexing on Family car (3.26× the country average).
Demographically, the SUVs audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SUVs fan in Malaysia is more male, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Family car.
The key figures that characterise the SUVs profile in Malaysia.
32.7% are female, 67.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 40.7 |
| Estimated audience size | 2,693,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide SUVs audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.46× | |
| 02 | Johor | ~500K | 1.43× | |
| 03 | Kuala Lumpur | ~600K | 1.33× | |
| 04 | Perak | ~300K | 1.25× | |
| 05 | Penang | ~200K | 1.25× | |
| 06 | Sarawak | ~300K | 1.21× | |
| 07 | Negeri Sembilan | ~100K | 1.02× | |
| 08 | Pahang | ~100K | 1.02× | |
| 09 | Malacca | ~100K | 1.02× | |
| 10 | Sabah | ~200K | 0.99× | |
| 11 | Kedah | ~200K | 0.93× | |
| 12 | Labuan | ~20K | 0.87× | |
| 13 | Perlis | ~30K | 0.82× | |
| 14 | Putrajaya | ~10K | 0.82× | |
| 15 | Terengganu | ~90K | 0.79× | |
| 16 | Kelantan | ~100K | 0.77× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 3.26× | ||
| 02 | City car | Cars & Mobility | 2.51× | ||
| 03 | Cebuano language | Politics & Society | 2.34× | ||
| 04 | Minivans | Cars & Mobility | 2.08× | ||
| 05 | Proton (automobile) | Cars & Mobility | 2.06× | ||
| 06 | Car dealership | Cars & Mobility | 2.01× | ||
| 07 | Used car | Cars & Mobility | 2.00× | ||
| 08 | Proton Saga | Cars & Mobility | 1.94× | ||
| 09 | Mazda | Cars & Mobility | 1.92× | ||
| 10 | Hybrids | Cars & Mobility | 1.91× | ||
| 11 | Government | Politics & Society | 1.84× | ||
| 12 | Scooters | Cars & Mobility | 1.68× | ||
| 13 | Tire | Cars & Mobility | 1.67× | ||
| 14 | Coating | Home & Garden | 1.66× | ||
| 15 | Toyota | Cars & Mobility | 1.59× | ||
| 16 | Engine | Cars & Mobility | 1.56× | ||
| 17 | Perodua | Cars & Mobility | 1.55× | ||
| 18 | Honda | Cars & Mobility | 1.55× | ||
| 19 | kumpulan wang simpanan pekerja | Business & Career | 1.54× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.44× | |
| Social Media Usage | JOY | 1.31× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.65× | |
| Career Orientation | POWER | 0.75× | |
| Patriotism | CONSERVATISM | 0.93× |
SUVs has an estimated audience of 2,693,960 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
32.7% of SUVs fans are female, 67.3% are male, with an average age of 40.7 years.
SUVs fans show strongest brand affinity for Family car (3.26×), Used car (2.0×), and Proton (automobile) (2.06×) over the country average.
SUVs fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Used car (2.0×), Proton (automobile) (2.06×), Minivans (2.08×), and kumpulan wang simpanan pekerja (1.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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