A data profile of the people who buy, follow and care about Perodua in Malaysia — modelled from more than twelve digital signal sources. Perodua has an estimated audience of 2,670,448 people in Malaysia.
The average Perodua fan in Malaysia is 37.4 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Proton Saga, Perodua Alza, Perodua Axia, with strongest over-indexing on Proton Saga (1.51× the country average).
Demographically, the Perodua audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 16 regions tracked by Rascasse.
The typical Perodua fan in Malaysia is more male, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Proton Saga.
The key figures that characterise the Perodua profile in Malaysia.
44.5% are female, 55.5% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 37.4 |
| Estimated audience size | 2,670,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Perodua audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 71.7% |
| Indonesia | 6.8% |
| Singapore | 3.4% |
Where the Perodua audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~500K | 1.46× | |
| 02 | Selangor | ~1M | 1.33× | |
| 03 | Penang | ~200K | 1.28× | |
| 04 | Sarawak | ~300K | 1.23× | |
| 05 | Perak | ~200K | 1.19× | |
| 06 | Kuala Lumpur | ~600K | 1.16× | |
| 07 | Kedah | ~200K | 1.06× | |
| 08 | Negeri Sembilan | ~100K | 1.05× | |
| 09 | Malacca | ~100K | 1.04× | |
| 10 | Pahang | ~100K | 1.03× | |
| 11 | Sabah | ~200K | 0.98× | |
| 12 | Terengganu | ~90K | 0.76× | |
| 13 | Kelantan | ~100K | 0.75× | |
| 14 | Putrajaya | ~10K | 0.75× | |
| 15 | Perlis | ~20K | 0.57× | |
| 16 | Labuan | ~10K | 0.53× |
The strongest cross-interests of the Perodua audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chevrolet TrailBlazer | Cars & Mobility | 1.72× | ||
| 02 | Perodua Alza | Cars & Mobility | 1.67× | ||
| 03 | Ahmed Ahmed | Movies & TV | 1.63× | ||
| 04 | Honda Prelude | Cars & Mobility | 1.62× | ||
| 05 | Truck accessory | Cars & Mobility | 1.59× | ||
| 06 | Perodua Axia | Cars & Mobility | 1.57× | ||
| 07 | Perodua Kancil | Cars & Mobility | 1.57× | ||
| 08 | Fiat Palio | Cars & Mobility | 1.57× | ||
| 09 | Lexus GS | Cars & Mobility | 1.56× | ||
| 10 | Nissan Livina | Cars & Mobility | 1.55× | ||
| 11 | Mercedes-AMG GT | Cars & Mobility | 1.53× | ||
| 12 | haas automation inc | Business & Career | 1.53× | ||
| 13 | The Boot Room | Topic | 1.52× | ||
| 14 | Tata Safari | Cars & Mobility | 1.52× | ||
| 15 | Proton Saga | Cars & Mobility | 1.51× | ||
| 16 | James Ingram | Music & Radio | 1.51× | ||
| 17 | The Jets | Music & Radio | 1.51× | ||
| 18 | Gear oil | Cars & Mobility | 1.50× | ||
| 19 | Volkswagen Amarok | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.17× | |
| Social Media Usage | JOY | 1.08× | |
| Family Orientation | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Early Adopter Mentality | POWER | 0.93× |
Perodua's target market in Malaysia covers an estimated 2,670,448 people, concentrated in Selangor and Kuala Lumpur.
44.5% of the Perodua audience are female, 55.5% are male, with an average age of 37.4 years.
Perodua fans show strongest brand affinity for Proton Saga (1.51×), Perodua Alza (1.67×), and Perodua Axia (1.57×) over the country average.
Perodua fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Perodua itself, the audience over-indexes on Perodua Alza (1.67×), Perodua Axia (1.57×), Perodua Kancil (1.57×), and Nissan Livina (1.55×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Perodua. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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