A data profile of the people who buy, follow and care about Motorcycling in Indonesia — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 3,842,810 people in Indonesia.
Motorcycling has an estimated audience of 3,842,810 people in Indonesia. 42.5% are female, 57.5% are male, average age 32.2. Top brand affinities: Traveloka, Harley-Davidson, Ducati, MotoGP, Kebaya.
Top brand affinities include Traveloka, Harley-Davidson, Ducati, with strongest over-indexing on Traveloka (1.93× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Motorcycling fan in Indonesia is more male, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Traveloka.
The key figures that characterise the Motorcycling profile in Indonesia.
42.5% are female, 57.5% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 32.2 |
| Estimated audience size | 3,842,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Motorcycling audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ducati | Cars & Mobility | 3.65× | ||
| 02 | Harley-Davidson | Cars & Mobility | 3.33× | ||
| 03 | Motocross | Sports | 3.24× | ||
| 04 | KTM | Cars & Mobility | 3.02× | ||
| 05 | Family car | Cars & Mobility | 2.61× | ||
| 06 | Electric motorcycles and scooters | Cars & Mobility | 2.45× | ||
| 07 | Vespa | Cars & Mobility | 2.39× | ||
| 08 | City car | Cars & Mobility | 2.28× | ||
| 09 | Puma | Fashion & Accessoires | 2.27× | ||
| 10 | Traveloka | Travel & Leisure | 1.93× | ||
| 11 | Astro (Malaysian satellite television) | Movies & TV | 1.86× | ||
| 12 | FamilyMart | Shopping | 1.84× | ||
| 13 | MotoGP | Sports | 1.81× | ||
| 14 | Allkpop | Music & Radio | 1.81× | ||
| 15 | Linux | Technology & Electronics | 1.76× | ||
| 16 | Digital photography | Business & Career | 1.72× | ||
| 17 | Vintage clothing | Fashion & Accessoires | 1.67× | ||
| 18 | Scooters | Cars & Mobility | 1.66× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.63× | ||
| 20 | SUVs | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.51× | |
| Early Adopter Mentality | POWER | 1.49× | |
| Luxury Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.21× | |
| Tradition | CONSERVATISM | 0.60× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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