A data profile of the people who buy, follow and care about Motorcycling in Colombia — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 3,344,954 people in Colombia.
Motorcycling has an estimated audience of 3,344,954 people in Colombia. 31.0% are female, 69.0% are male, average age 33.3. Top brand affinities: Suzuki, Honda, Public transport, Manchester City F.C., Action games.
Top brand affinities include Suzuki, Honda, Public transport, with strongest over-indexing on Suzuki (1.74× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
The typical Motorcycling fan in Colombia is more male, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Suzuki.
The key figures that characterise the Motorcycling profile in Colombia.
31.0% are female, 69.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 33.3 |
| Estimated audience size | 3,344,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Motorcycling audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chopper (motorcycle) | Cars & Mobility | 2.44× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 2.00× | ||
| 03 | Harley-Davidson | Cars & Mobility | 1.93× | ||
| 04 | Electric bicycle | Cars & Mobility | 1.93× | ||
| 05 | Automobile repair shop | Cars & Mobility | 1.92× | ||
| 06 | Used car | Cars & Mobility | 1.82× | ||
| 07 | Toyota Hilux | Cars & Mobility | 1.80× | ||
| 08 | Suzuki | Cars & Mobility | 1.74× | ||
| 09 | Formula One | Sports | 1.72× | ||
| 10 | Bank account | Business & Career | 1.70× | ||
| 11 | Lexus | Cars & Mobility | 1.70× | ||
| 12 | Public transport | Cars & Mobility | 1.67× | ||
| 13 | Honda | Cars & Mobility | 1.66× | ||
| 14 | Sustainable transport | Cars & Mobility | 1.61× | ||
| 15 | Vehicle insurance | Cars & Mobility | 1.59× | ||
| 16 | Solar energy | Home & Garden | 1.55× | ||
| 17 | Manchester City F.C. | Sports | 1.52× | ||
| 18 | Tour de France | Sports | 1.52× | ||
| 19 | Land Rover | Cars & Mobility | 1.52× | ||
| 20 | Action games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.22× | |
| Risk Appetite | THRILL | 1.14× | |
| DIY Mentality | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Creativity | OPEN | 0.66× | |
| Price Sensitivity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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