A data profile of the people who buy, follow and care about Motorcycling in Poland — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 1,545,724 people in Poland.
Motorcycling has an estimated audience of 1,545,724 people in Poland. 21.6% are female, 78.4% are male, average age 38.0. Top brand affinities: Motorcycle helmet, MotoGP, Chopper (motorcycle), Motorcycle accessories, Carcare.
Top brand affinities include Motorcycle helmet, MotoGP, Chopper (motorcycle), with strongest over-indexing on Motorcycle helmet (4.98× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Motorcycling fan in Poland is more male, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the Motorcycling profile in Poland.
21.6% are female, 78.4% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 38.0 |
| Estimated audience size | 1,545,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Motorcycling audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ducati | Cars & Mobility | 5.29× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 4.98× | ||
| 03 | Chopper (motorcycle) | Cars & Mobility | 4.96× | ||
| 04 | MotoGP | Sports | 4.49× | ||
| 05 | Harley-Davidson | Cars & Mobility | 4.29× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 4.21× | ||
| 07 | Kawasaki | Cars & Mobility | 3.87× | ||
| 08 | Custom motorcycle | Cars & Mobility | 3.74× | ||
| 09 | Motocross | Sports | 3.44× | ||
| 10 | Antique car | Cars & Mobility | 3.34× | ||
| 11 | Family car | Cars & Mobility | 3.21× | ||
| 12 | Carcare | Cars & Mobility | 3.10× | ||
| 13 | Rallying | Sports | 3.01× | ||
| 14 | City car | Cars & Mobility | 2.90× | ||
| 15 | Suzuki | Cars & Mobility | 2.88× | ||
| 16 | Motorsport | Cars & Mobility | 2.69× | ||
| 17 | Max Verstappen | Sports | 2.69× | ||
| 18 | Car dealership | Cars & Mobility | 2.61× | ||
| 19 | Honda | Cars & Mobility | 2.46× | ||
| 20 | Used car | Cars & Mobility | 2.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.52× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Family Orientation | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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