A data profile of the people who buy, follow and care about Motorcycling in Switzerland — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 1,010,089 people in Switzerland.
Motorcycling has an estimated audience of 1,010,089 people in Switzerland. 23.6% are female, 76.4% are male, average age 39.3. Top brand affinities: Custom motorcycle, Touring motorcycle, Cruiser (motorcycle), Aldi, MotoGP.
Top brand affinities include Custom motorcycle, Touring motorcycle, Cruiser (motorcycle), with strongest over-indexing on Custom motorcycle (7.2× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Motorcycling fan in Switzerland is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Custom motorcycle.
The key figures that characterise the Motorcycling profile in Switzerland.
23.6% are female, 76.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 39.3 |
| Estimated audience size | 1,010,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Motorcycling audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Custom motorcycle | Cars & Mobility | 7.20× | ||
| 02 | Touring motorcycle | Cars & Mobility | 6.88× | ||
| 03 | Supermoto | Cars & Mobility | 5.21× | ||
| 04 | Cruiser (motorcycle) | Cars & Mobility | 5.07× | ||
| 05 | Ducati | Cars & Mobility | 4.47× | ||
| 06 | Chopper (motorcycle) | Cars & Mobility | 4.04× | ||
| 07 | Suzuki | Cars & Mobility | 3.90× | ||
| 08 | Electric motorcycles and scooters | Cars & Mobility | 3.19× | ||
| 09 | Lewis Hamilton | Sports | 3.17× | ||
| 10 | Harley-Davidson | Cars & Mobility | 3.13× | ||
| 11 | BMW Motorrad | Cars & Mobility | 3.07× | ||
| 12 | MotoGP | Sports | 3.06× | ||
| 13 | Honda | Cars & Mobility | 2.76× | ||
| 14 | Used Cars | Cars & Mobility | 2.29× | ||
| 15 | Toyota | Cars & Mobility | 2.05× | ||
| 16 | Bicycle | Cars & Mobility | 2.01× | ||
| 17 | Comics | Literature | 1.91× | ||
| 18 | Aldi | Shopping | 1.73× | ||
| 19 | SUVs | Cars & Mobility | 1.59× | ||
| 20 | Formula One | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Risk Appetite | THRILL | 1.27× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Sustainability | BALANCE | 0.71× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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