A data profile of the people who buy, follow and care about Road in Australia — modelled from more than twelve digital signal sources. Road has an estimated audience of 5,017,887 people in Australia.
Road has an estimated audience of 5,017,887 people in Australia. 47.5% are female, 52.5% are male, average age 44.5. Top brand affinities: SUVs, Real property, Used car, Solar energy, Innovation.
Top brand affinities include SUVs, Real property, Used car, with strongest over-indexing on SUVs (2.03× the country average).
Demographically, the Road audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Road fan in Australia is balanced, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for SUVs.
The key figures that characterise the Road profile in Australia.
47.5% are female, 52.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 44.5 |
| Estimated audience size | 5,017,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Road audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.14× | ||
| 02 | Car dealership | Cars & Mobility | 2.14× | ||
| 03 | Mazda | Cars & Mobility | 2.14× | ||
| 04 | Hyundai | Cars & Mobility | 2.14× | ||
| 05 | Vehicle insurance | Cars & Mobility | 2.14× | ||
| 06 | Volkswagen | Cars & Mobility | 2.14× | ||
| 07 | Hatchback | Cars & Mobility | 2.14× | ||
| 08 | Honda | Cars & Mobility | 2.14× | ||
| 09 | Air pollution | Health | 2.14× | ||
| 10 | Photovoltaics | Home & Garden | 2.14× | ||
| 11 | Real property | Home & Garden | 2.08× | ||
| 12 | Crossword | Games | 2.07× | ||
| 13 | SUVs | Cars & Mobility | 2.03× | ||
| 14 | Audi | Cars & Mobility | 2.00× | ||
| 15 | Solar energy | Home & Garden | 1.80× | ||
| 16 | Innovation | Business & Career | 1.76× | ||
| 17 | BMW | Cars & Mobility | 1.66× | ||
| 18 | Satire | Literature | 1.66× | ||
| 19 | Toyota | Cars & Mobility | 1.52× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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