A data profile of the people who buy, follow and care about Audi in Australia — modelled from more than twelve digital signal sources. Audi has an estimated audience of 1,911,500 people in Australia.
The average Audi fan in Australia is 42.4 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Price, Automobiles, Road, with strongest over-indexing on Price (1.95× the country average).
Demographically, the Audi audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Audi fan in Australia is more male, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Price.
The key figures that characterise the Audi profile in Australia.
33.7% are female, 66.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 42.4 |
| Estimated audience size | 1,911,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Audi audience comes from Australia.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
Where the Audi audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~900K | 1.27× | |
| 02 | Victoria | ~700K | 1.17× | |
| 03 | Queensland | ~500K | 1.13× | |
| 04 | Australian Capital Territory | ~40K | 1.10× | |
| 05 | South Australia | ~200K | 1.02× | |
| 06 | Western Australia | ~200K | 0.90× | |
| 07 | Tasmania | ~30K | 0.85× | |
| 08 | Northern Territory | ~10K | 0.70× |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car dealership | Cars & Mobility | 2.27× | ||
| 02 | Engine | Cars & Mobility | 2.25× | ||
| 03 | Used car | Cars & Mobility | 2.21× | ||
| 04 | Cars (film) | Movies & TV | 2.13× | ||
| 05 | Driving | Cars & Mobility | 2.07× | ||
| 06 | BMW | Cars & Mobility | 2.04× | ||
| 07 | Road | Travel & Leisure | 2.00× | ||
| 08 | Price | Shopping | 1.95× | ||
| 09 | SUVs | Cars & Mobility | 1.94× | ||
| 10 | Supercheap Auto | Cars & Mobility | 1.94× | ||
| 11 | Building | Home & Garden | 1.82× | ||
| 12 | Tire | Cars & Mobility | 1.82× | ||
| 13 | Repco | Cars & Mobility | 1.77× | ||
| 14 | Motor vehicle | Cars & Mobility | 1.75× | ||
| 15 | RVs | Cars & Mobility | 1.65× | ||
| 16 | Formula One | Sports | 1.64× | ||
| 17 | Solar energy | Home & Garden | 1.63× | ||
| 18 | Wheel | Cars & Mobility | 1.63× | ||
| 19 | BP | Cars & Mobility | 1.59× | ||
| 20 | Automobiles | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.42× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Creativity | OPEN | 0.80× | |
| Extroversion | THRILL | 0.84× |
Audi's target market in Australia covers an estimated 1,911,500 people, concentrated in New South Wales and Victoria.
33.7% of the Audi audience are female, 66.3% are male, with an average age of 42.4 years.
Audi fans show strongest brand affinity for Price (1.95×), Automobiles (1.55×), and Road (2×) over the country average.
Audi fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Audi itself, the audience over-indexes on Automobiles (1.55×), Road (2×), SUVs (1.94×), and Motor vehicle (1.75×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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