A data profile of the people who buy, follow and care about Road in Poland — modelled from more than twelve digital signal sources. Road has an estimated audience of 1,868,725 people in Poland.
Road has an estimated audience of 1,868,725 people in Poland. 27.2% are female, 72.8% are male, average age 39.1. Top brand affinities: FlixBus, Fertilizer, Lech Poznań, Family car, Used car.
Top brand affinities include FlixBus, Fertilizer, Lech Poznań, with strongest over-indexing on FlixBus (3.98× the country average).
Demographically, the Road audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Road fan in Poland is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Road profile in Poland.
27.2% are female, 72.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 39.1 |
| Estimated audience size | 1,868,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Road audience comes from Poland.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life insurance | Business & Career | 4.67× | ||
| 02 | Family car | Cars & Mobility | 4.58× | ||
| 03 | Fertilizer | Home & Garden | 4.53× | ||
| 04 | Car dealership | Cars & Mobility | 4.23× | ||
| 05 | Antique car | Cars & Mobility | 4.09× | ||
| 06 | FlixBus | Cars & Mobility | 3.98× | ||
| 07 | City car | Cars & Mobility | 3.92× | ||
| 08 | Used car | Cars & Mobility | 3.16× | ||
| 09 | Carcare | Cars & Mobility | 2.80× | ||
| 10 | Viral video | Internet & Social Media | 2.51× | ||
| 11 | Solar energy | Home & Garden | 2.21× | ||
| 12 | Lech Poznań | Sports | 2.15× | ||
| 13 | Google Maps | Internet & Social Media | 1.96× | ||
| 14 | Financial services | Business & Career | 1.89× | ||
| 15 | First-person shooter games | Games | 1.84× | ||
| 16 | SUVs | Cars & Mobility | 1.68× | ||
| 17 | Online games | Games | 1.63× | ||
| 18 | Internet & Social Media | 1.62× | |||
| 19 | Electronics | Technology & Electronics | 1.56× | ||
| 20 | Celebrity | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.51× | |
| Need for Security | CONSERVATISM | 2.14× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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