Rascasse Audience Intelligence

Celebrity Audience in Poland

A data profile of the people who buy, follow and care about Celebrity in Poland — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 4,488,404 people in Poland.

#146among Topic in Poland
#13in Movies & TV

Celebrity has an estimated audience of 4,488,404 people in Poland. 55.4% are female, 44.6% are male, average age 40.4. Top brand affinities: Televisions, Video, Lech Poznań, X, Mammal.

Top brand affinities include Televisions, Video, Lech Poznań, with strongest over-indexing on Televisions (1.53× the country average).

Demographically, the Celebrity audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

The typical Celebrity fan in Poland is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Televisions.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Celebrity profile in Poland.

Audience size
4.5M
in Poland
Gender
55.4%
44.6% male
Age
40.4
average years
Country rank
#228
Topic in Poland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity fans

55.4% are female, 44.6% are male, average age 40.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Celebrity audience in Poland
MetricValue
Female55.4%
Male44.6%
Average age40.4
Estimated audience size4,488,404
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Celebrity audience in Poland
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4921%
50+21%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Celebrity audience comes from Poland.

Worldwide audience distribution share by country for Celebrity
CountryShare
United States25.4%
India6.0%
United Kingdom5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrity audience
#·InterestCategoryAffinity×
01Magic (illusion)Kids & Family1.67×
02AustraliaTravel & Leisure1.60×
03High-definition televisionTechnology & Electronics1.58×
04Drama moviesMovies & TV1.57×
05Digital mediaBusiness & Career1.56×
06AnthropologyBusiness & Career1.56×
07AcademyBusiness & Career1.55×
08Breaking newsMovies & TV1.55×
09Lech PoznańSports1.54×
10XInternet & Social Media1.54×
11WikipediaInternet & Social Media1.54×
12TelevisionsTechnology & Electronics1.53×
13VideoMovies & TV1.52×
14MammalPets & Animals1.51×
15NewspapersLiterature1.51×
16Local newsNews1.51×
17CompetitionBusiness & Career1.51×
18RoadTravel & Leisure1.51×
19News broadcastingBusiness & Career1.50×
20Mass mediaBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrity audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.14×
Urban LifestyleOPEN1.09×
Social Media UsageJOY1.05×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrity audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.36×
DIY MentalityTHRILL0.40×
PatriotismCONSERVATISM0.58×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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