Rascasse Audience Intelligence

Celebrity Audience in Indonesia

A data profile of the people who buy, follow and care about Celebrity in Indonesia — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 5,351,960 people in Indonesia.

#208among Topic in Indonesia
#21in Movies & TV

The average Celebrity fan in Indonesia is 35.3 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Celebrity profile in Indonesia.

Audience size
5.4M
in Indonesia
Gender
50.0%♀
50.0% male
Age
35.3
average years
Country rank
#281
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity fans

50.0% are female, 50.0% are male, average age 35.3.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Celebrity audience in Indonesia
MetricValue
Female50.0%
Male50.0%
Average age35.3
Estimated audience size5,351,960
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Celebrity audience in Indonesia
Age bracketShare%
16-1920%
20-2931%
30-3924%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Celebrity audience comes from Indonesia.

Worldwide audience distribution share by country for Celebrity
CountryShare
United States25.4%
India6.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Celebrity fans by region: top regions in Indonesia
#RegionReachAffinity×
01Special Region of Yogyakarta~100K1.42×
02Bali~100K1.31×
03Jakarta~600K1.29×
04South Sulawesi~200K1.25×
05Banten~300K1.23×
06East Kalimantan~100K1.23×
07South Kalimantan~80K1.22×
08East Java~700K1.15×
09Riau Islands~70K1.13×
10North Sumatra~300K1.09×
11North Sulawesi~60K1.09×
12Central Kalimantan~50K1.08×
13Riau~100K1.05×
14West Java~900K1.04×
15Jambi~60K1.01×
16South Sumatra~100K1.00×
17Bangka-Belitung Islands~30K1.00×
18Central Java~500K0.99×
19West Kalimantan~80K0.99×
20Gorontalo (disambiguation)(2)~20K0.97×
21North Kalimantan~20K0.97×
22West Papua~20K0.97×
23Bengkulu~40K0.95×
24West Sulawesi~20K0.95×
25Lampung~100K0.94×
26Southeast Sulawesi~40K0.94×
27Papua (province)~30K0.94×
28Maluku~20K0.94×
29West Sumatra~90K0.92×
30Aceh~70K0.92×
31Central Sulawesi~50K0.92×
32North Maluku~20K0.92×
33West Nusa Tenggara~60K0.86×
34East Nusa Tenggara~50K0.83×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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