A data profile of the people who buy, follow and care about Celebrity in Australia — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 7,657,833 people in Australia.
The average Celebrity fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Actor Vijay, IPL Cricket, Sky Bet, with strongest over-indexing on Actor Vijay (1.72× the country average).
Demographically, the Celebrity audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 8 regions tracked by Rascasse.
The typical Celebrity fan in Australia is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Actor Vijay.
The key figures that characterise the Celebrity profile in Australia.
59.2% are female, 40.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 42.6 |
| Estimated audience size | 7,657,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Celebrity audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
Where the Celebrity audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~700K | 1.15× | |
| 02 | Queensland | ~2M | 1.12× | |
| 03 | New South Wales | ~3M | 1.11× | |
| 04 | Western Australia | ~900K | 1.04× | |
| 05 | Australian Capital Territory | ~200K | 0.97× | |
| 06 | Tasmania | ~200K | 0.96× | |
| 07 | Victoria | ~2M | 0.95× | |
| 08 | Northern Territory | ~60K | 0.83× |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 888 Holdings | Music & Radio | 1.91× | ||
| 02 | 888sport | Games | 1.78× | ||
| 03 | Actor Vijay | Movies & TV | 1.72× | ||
| 04 | Sky Bet | Games | 1.59× | ||
| 05 | RummyCircle | Games | 1.59× | ||
| 06 | IPL Cricket | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| DIY Mentality | THRILL | 0.92× | |
| Pet Ownership | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Urban Lifestyle | OPEN | 0.81× | |
| Spirituality | BALANCE | 0.82× |
Celebrity has an estimated audience of 7,657,833 people in Australia, concentrated in New South Wales and Victoria.
59.2% of Celebrity fans are female, 40.8% are male, with an average age of 42.6 years.
Celebrity fans show strongest brand affinity for Actor Vijay (1.72×), IPL Cricket (1.58×), and Sky Bet (1.59×) over the country average.
Celebrity fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~2M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Celebrity itself, the audience over-indexes on IPL Cricket (1.58×), Sky Bet (1.59×), 888sport (1.78×), and RummyCircle (1.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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