A data profile of the people who buy, follow and care about Celebrity in Switzerland — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 1,717,531 people in Switzerland.
The average Celebrity fan in Switzerland is 43.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Pinterest, Comedy movies, Current events, with strongest over-indexing on Pinterest (1.54× the country average).
Demographically, the Celebrity audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Celebrity fan in Switzerland is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.
The key figures that characterise the Celebrity profile in Switzerland.
56.3% are female, 43.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 43.1 |
| Estimated audience size | 1,717,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Celebrity audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
Where the Celebrity audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 1.63× | |
| 02 | Canton of Bern | ~200K | 1.34× | |
| 03 | Aargau | ~100K | 1.33× | |
| 04 | Basel-Landschaft | ~50K | 1.27× | |
| 05 | Solothurn | ~60K | 1.24× | |
| 06 | Canton of St. Gallen | ~100K | 1.18× | |
| 07 | Luzern | ~90K | 1.18× | |
| 08 | Thurgau | ~50K | 1.11× | |
| 09 | Basel-City | ~70K | 1.09× | |
| 10 | Canton of Obwalden | ~7K | 1.06× | |
| 11 | Canton of Zug | ~20K | 1.05× | |
| 12 | Appenzell Innerrhoden | ~2K | 1.05× | |
| 13 | Graubünden | ~40K | 1.04× | |
| 14 | Schwyz | ~30K | 1.04× | |
| 15 | Canton of Glarus | ~7K | 1.04× | |
| 16 | Uri | ~6K | 1.04× | |
| 17 | Schaffhausen | ~10K | 1.00× | |
| 18 | Canton of Nidwalden | ~7K | 1.00× | |
| 19 | Vaud | ~200K | 0.98× | |
| 20 | Appenzell Ausserrhoden | ~7K | 0.97× | |
| 21 | Canton of Geneva | ~100K | 0.91× | |
| 22 | Jura | ~10K | 0.91× | |
| 23 | Fribourg | ~50K | 0.88× | |
| 24 | Valais | ~60K | 0.85× | |
| 25 | Neuchatel | ~30K | 0.84× | |
| 26 | Ticino | ~60K | 0.80× |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Margot Robbie | Movies & TV | 1.84× | ||
| 02 | Hollywood | Travel & Leisure | 1.70× | ||
| 03 | MSN | News | 1.68× | ||
| 04 | Popular culture | Arts & Culture | 1.58× | ||
| 05 | Current events | Arts & Culture | 1.57× | ||
| 06 | Cats | Pets & Animals | 1.57× | ||
| 07 | Transfermarkt | Sports | 1.57× | ||
| 08 | Australia | Travel & Leisure | 1.57× | ||
| 09 | Viral video | Internet & Social Media | 1.57× | ||
| 10 | NBC | Movies & TV | 1.57× | ||
| 11 | Breaking news | Movies & TV | 1.56× | ||
| 12 | Comedy movies | Movies & TV | 1.55× | ||
| 13 | Internet & Social Media | 1.54× | |||
| 14 | Dogs | Pets & Animals | 1.54× | ||
| 15 | Flightradar24 | Travel & Leisure | 1.54× | ||
| 16 | Sanitas | Health | 1.54× | ||
| 17 | Movie theater | Movies & TV | 1.53× | ||
| 18 | Mixed martial arts | Sports | 1.53× | ||
| 19 | Photographer | Technology & Electronics | 1.51× | ||
| 20 | Animal welfare | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Sustainability | BALANCE | 1.33× | |
| Urban Lifestyle | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.94× | |
| Early Adopter Mentality | POWER | 1.03× |
Celebrity has an estimated audience of 1,717,531 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.3% of Celebrity fans are female, 43.7% are male, with an average age of 43.1 years.
Celebrity fans show strongest brand affinity for Pinterest (1.54×), Comedy movies (1.55×), and Current events (1.57×) over the country average.
Celebrity fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Celebrity itself, the audience over-indexes on Comedy movies (1.55×), Current events (1.57×), Dogs (1.54×), and Cats (1.57×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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