A data profile of the people who buy, follow and care about Popular culture in Switzerland — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 1,375,898 people in Switzerland.
Popular culture has an estimated audience of 1,375,898 people in Switzerland. 52.6% are female, 47.4% are male, average age 40.9. Top brand affinities: Hornbach, Pets, Mobile phones, Wikipedia, Social media.
Top brand affinities include Hornbach, Pets, Mobile phones, with strongest over-indexing on Hornbach (2.32× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Popular culture fan in Switzerland is balanced, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Popular culture profile in Switzerland.
52.6% are female, 47.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.9 |
| Estimated audience size | 1,375,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Popular culture audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.32× | ||
| 02 | High-definition television | Technology & Electronics | 2.30× | ||
| 03 | Transfermarkt | Sports | 2.16× | ||
| 04 | Charity and causes | Business & Career | 2.13× | ||
| 05 | Wikipedia | Internet & Social Media | 2.09× | ||
| 06 | University | Business & Career | 2.06× | ||
| 07 | Electronics | Technology & Electronics | 1.97× | ||
| 08 | Festival | Music & Radio | 1.92× | ||
| 09 | Mobile phones | Technology & Electronics | 1.83× | ||
| 10 | Mobile game | Games | 1.79× | ||
| 11 | Education | Business & Career | 1.71× | ||
| 12 | Current events | Arts & Culture | 1.65× | ||
| 13 | Social media | Business & Career | 1.63× | ||
| 14 | Spas | Beauty & Wellness | 1.63× | ||
| 15 | Pets | Pets & Animals | 1.61× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.59× | ||
| 17 | Celebrity | Movies & TV | 1.58× | ||
| 18 | Flower | Home & Garden | 1.51× | ||
| 19 | Higher education | Business & Career | 1.51× | ||
| 20 | Bars | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Pet Ownership | JOY | 1.42× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| DIY Mentality | THRILL | 0.82× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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