A data profile of the people who buy, follow and care about Popular culture in United Arab Emirates — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 2,815,789 people in United Arab Emirates.
Popular culture has an estimated audience of 2,815,789 people in United Arab Emirates. 30.1% are female, 69.9% are male, average age 35.0. Top brand affinities: Radio, Wikipedia, Sportswear (activewear), Crossword, Anthropology.
Top brand affinities include Radio, Wikipedia, Sportswear (activewear), with strongest over-indexing on Radio (1.62× the country average).
Demographically, the Popular culture audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Popular culture fan in United Arab Emirates is more male, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Popular culture profile in United Arab Emirates.
30.1% are female, 69.9% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 35.0 |
| Estimated audience size | 2,815,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 36% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Popular culture audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ace Hardware | Home & Garden | 2.59× | ||
| 02 | Anthropology | Business & Career | 1.90× | ||
| 03 | Crossword | Games | 1.88× | ||
| 04 | Breakfast television | Movies & TV | 1.87× | ||
| 05 | Late-night talk show | Movies & TV | 1.82× | ||
| 06 | Tokyo | Travel & Leisure | 1.80× | ||
| 07 | Wikipedia | Internet & Social Media | 1.78× | ||
| 08 | Star Cinema | Movies & TV | 1.78× | ||
| 09 | Judaism | Politics & Society | 1.76× | ||
| 10 | Buddhism | Health | 1.69× | ||
| 11 | Mauritius | Travel & Leisure | 1.63× | ||
| 12 | Radio | Technology & Electronics | 1.62× | ||
| 13 | Crime fiction | Literature | 1.62× | ||
| 14 | One Piece | Movies & TV | 1.60× | ||
| 15 | Johannesburg | Travel & Leisure | 1.55× | ||
| 16 | Mixed martial arts | Sports | 1.54× | ||
| 17 | romantic comedies | Movies & TV | 1.54× | ||
| 18 | Millie Bobby Brown | Movies & TV | 1.54× | ||
| 19 | Singapore | Travel & Leisure | 1.52× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.36× | |
| Career Orientation | POWER | 1.18× | |
| Mindfulness | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.81× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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