A data profile of the people who buy, follow and care about Popular culture in Belgium — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 1,735,345 people in Belgium.
The average Popular culture fan in Belgium is 40.7 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, East Flanders.
Top brand affinities include Canada, Online newspaper, Music videos, with strongest over-indexing on Canada (1.57× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Popular culture fan in Belgium is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Popular culture profile in Belgium.
54.4% are female, 45.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.7 |
| Estimated audience size | 1,735,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Popular culture audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
Where the Popular culture audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.29× | |
| 02 | Hainaut | ~200K | 1.10× | |
| 03 | Liege | ~200K | 1.06× | |
| 04 | Province of Namur | ~80K | 1.04× | |
| 05 | Walloon Brabant | ~50K | 1.04× | |
| 06 | Luxembourg | ~40K | 0.97× | |
| 07 | Antwerp | ~200K | 0.96× | |
| 08 | Flemish Brabant | ~100K | 0.96× | |
| 09 | Limburg | ~80K | 0.92× | |
| 10 | East Flanders | ~200K | 0.90× | |
| 11 | West Flanders | ~100K | 0.88× |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 3.17× | ||
| 02 | K-pop | Music & Radio | 2.51× | ||
| 03 | Employment website | Business & Career | 2.08× | ||
| 04 | Fandom | Literature | 1.83× | ||
| 05 | Hollywood | Travel & Leisure | 1.75× | ||
| 06 | Online newspaper | News | 1.74× | ||
| 07 | Democracy | Politics & Society | 1.72× | ||
| 08 | Creative Commons | Technology & Electronics | 1.70× | ||
| 09 | New York City | Travel & Leisure | 1.68× | ||
| 10 | Comics | Literature | 1.66× | ||
| 11 | Manga | Literature | 1.63× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 13 | Music videos | Music & Radio | 1.59× | ||
| 14 | Canada | Travel & Leisure | 1.57× | ||
| 15 | Radio | Technology & Electronics | 1.56× | ||
| 16 | Digital photography | Business & Career | 1.56× | ||
| 17 | Video on demand | Movies & TV | 1.54× | ||
| 18 | Kinepolis | Movies & TV | 1.53× | ||
| 19 | Fnac | Shopping | 1.52× | ||
| 20 | Disneyland | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Extroversion | THRILL | 1.26× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.78× | |
| DIY Mentality | THRILL | 0.82× |
Popular culture has an estimated audience of 1,735,345 people in Belgium, concentrated in Hainaut and Antwerp.
54.4% of Popular culture fans are female, 45.6% are male, with an average age of 40.7 years.
Popular culture fans show strongest brand affinity for Canada (1.57×), Online newspaper (1.74×), and Music videos (1.59×) over the country average.
Popular culture fans in Belgium are most concentrated in Hainaut (reach ~200K), Antwerp (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Popular culture itself, the audience over-indexes on Online newspaper (1.74×), Music videos (1.59×), Kinepolis (1.53×), and Millie Bobby Brown (3.17×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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