A data profile of the people who buy, follow and care about Popular culture in Ireland — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 1,146,136 people in Ireland.
Popular culture has an estimated audience of 1,146,136 people in Ireland. 56.3% are female, 43.7% are male, average age 40.4. Top brand affinities: Anthropology, Crossword, Movie theater, New Zealand, Aesthetics.
Top brand affinities include Anthropology, Crossword, Movie theater, with strongest over-indexing on Anthropology (1.62× the country average).
Demographically, the Popular culture audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Popular culture fan in Ireland is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Anthropology.
The key figures that characterise the Popular culture profile in Ireland.
56.3% are female, 43.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.4 |
| Estimated audience size | 1,146,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Popular culture audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hugh Jackman | Movies & TV | 1.91× | ||
| 02 | Prison Break | Movies & TV | 1.83× | ||
| 03 | Tokyo | Travel & Leisure | 1.82× | ||
| 04 | Scarlett Johansson | Movies & TV | 1.69× | ||
| 05 | Reese Witherspoon | Movies & TV | 1.69× | ||
| 06 | Criminal Minds | Movies & TV | 1.66× | ||
| 07 | Anthropology | Business & Career | 1.62× | ||
| 08 | Crossword | Games | 1.61× | ||
| 09 | Singapore | Travel & Leisure | 1.61× | ||
| 10 | Vue Cinemas | Movies & TV | 1.57× | ||
| 11 | Bored Panda | Internet & Social Media | 1.57× | ||
| 12 | British hip hop | Music & Radio | 1.57× | ||
| 13 | Odeon Cinemas | Movies & TV | 1.57× | ||
| 14 | Parkour | Sports | 1.57× | ||
| 15 | U2 | Music & Radio | 1.57× | ||
| 16 | Patagonia | Fashion & Accessoires | 1.56× | ||
| 17 | Harry Styles | Music & Radio | 1.53× | ||
| 18 | Movie theater | Movies & TV | 1.52× | ||
| 19 | New Zealand | Travel & Leisure | 1.52× | ||
| 20 | Aesthetics | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Career Orientation | POWER | 1.14× | |
| Early Adopter Mentality | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.84× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.