A data profile of the people who buy, follow and care about Popular culture in Portugal — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 2,453,925 people in Portugal.
The average Popular culture fan in Portugal is 43.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Dogs, Electronic music, with strongest over-indexing on WhatsApp (1.51× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Popular culture fan in Portugal is balanced, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Popular culture profile in Portugal.
53.9% are female, 46.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.5 |
| Estimated audience size | 2,453,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Popular culture audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
Where the Popular culture audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.10× | |
| 02 | Portalegre District | ~30K | 1.10× | |
| 03 | Guarda District | ~30K | 1.08× | |
| 04 | Beja District | ~40K | 1.06× | |
| 05 | Vila Real District | ~50K | 1.05× | |
| 06 | Évora District | ~40K | 1.03× | |
| 07 | Castelo Branco District | ~50K | 1.02× | |
| 08 | Azores | ~70K | 0.99× | |
| 09 | Viana do Castelo District | ~60K | 0.99× | |
| 10 | Viseu District | ~80K | 0.98× | |
| 11 | Madeira | ~70K | 0.97× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.93× | |
| 15 | Setúbal District | ~200K | 0.92× | |
| 16 | Braga District | ~200K | 0.92× | |
| 17 | Faro District | ~100K | 0.92× | |
| 18 | Porto District | ~400K | 0.82× | |
| 19 | Santarém District | ~100K | 0.82× | |
| 20 | Lisbon District | ~600K | 0.77× |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Velvet (band) | Music & Radio | 2.89× | ||
| 02 | The Office (U.S. TV series) | Movies & TV | 2.19× | ||
| 03 | Michael Douglas | Movies & TV | 2.17× | ||
| 04 | Local news | News | 1.87× | ||
| 05 | Comedy club | Movies & TV | 1.87× | ||
| 06 | Millie Bobby Brown | Movies & TV | 1.77× | ||
| 07 | Juliana Paes | Movies & TV | 1.74× | ||
| 08 | Peaky Blinders (TV series) | Movies & TV | 1.64× | ||
| 09 | Hollywood | Travel & Leisure | 1.62× | ||
| 10 | Tokyo | Travel & Leisure | 1.62× | ||
| 11 | Single-family detached home | Home & Garden | 1.61× | ||
| 12 | Nicole Kidman | Movies & TV | 1.60× | ||
| 13 | Rio Ave F.C. | Sports | 1.56× | ||
| 14 | Romance novels | Literature | 1.53× | ||
| 15 | Internet meme | Internet & Social Media | 1.52× | ||
| 16 | Internet & Social Media | 1.51× | |||
| 17 | Dogs | Pets & Animals | 1.51× | ||
| 18 | Electronic music | Music & Radio | 1.50× | ||
| 19 | Gambling | Games | 1.50× | ||
| 20 | Thermal insulation | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Pet Ownership | JOY | 1.26× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.87× | |
| Creativity | OPEN | 0.87× |
Popular culture has an estimated audience of 2,453,925 people in Portugal, concentrated in Lisbon District and Porto District.
53.9% of Popular culture fans are female, 46.1% are male, with an average age of 43.5 years.
Popular culture fans show strongest brand affinity for WhatsApp (1.51×), Dogs (1.51×), and Electronic music (1.5×) over the country average.
Popular culture fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Popular culture itself, the audience over-indexes on Dogs (1.51×), Electronic music (1.5×), Romance novels (1.53×), and Gambling (1.5×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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