Rascasse Audience Intelligence

Mixed martial arts Fan Demographics in United States

Mixed martial arts has an estimated audience of 37.4M people in United States.

#11among Sport in United States
#459among topics in United States
#38in Sports

The average Mixed martial arts fan in United States is 39.7 years old, more male, and lives primarily in California.

By number of fans, Mixed martial arts ranks #11 among the 803 objects in Sport in United States — 2.9× the group median.

Its fans are 1.3 years older than the group average of 38.4.

Women make up 26.8% of the fan base, 15.0 percentage points fewer than the group average.

Compared with the other 802 objects in Sport, Mixed martial arts fans stand out for their interest in Ultimate Fighting Championship, FIFA World Cup and NFL.

Most fans live in California, Texas, Florida.

Top affinities include Martial arts, Ultimate Fighting Championship, ESPN, with strongest over-indexing on Martial arts (3.28× the country average).

Demographically, the Mixed martial arts audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

The typical Mixed martial arts fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Martial arts.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
37.4M
in United States
Gender
26.8%♀
73.2% male
Age
39.7
average years
Country rank
#644
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mixed martial arts fans

26.8% are female, 73.2% are male, average age 39.7.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Mixed martial arts audience in United States
MetricValue
Female26.8%
Male73.2%
Average age39.7
Estimated audience size37.4M
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Mixed martial arts audience in United States
Age bracketShare%
16-2418%
25-3421%
35-4421%
45-5420%
55+19%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Mixed martial arts audience comes from United States.

Worldwide audience distribution share by country for Mixed martial arts
CountryShare
United States27.2%
United Kingdom5.7%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mixed martial arts fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~400K1.22×
02Arizona~1M1.18×
03Hawaii~200K1.18×
04Oklahoma~500K1.16×
05Mississippi~400K1.12×
06New Mexico~300K1.12×
07California~5M1.11×
08North Dakota~100K1.11×
09Arkansas~400K1.10×
10Alaska~90K1.09×
11Texas~2.5M1.07×
12New Jersey~1M1.07×
13Connecticut~400K1.07×
14Pennsylvania~1.5M1.05×
15Vermont~70K1.04×
16Montana~100K1.03×
17Virginia~1M1.02×
18Washington~900K1.02×
19Kentucky~500K1.02×
20Florida~2.5M1.01×
21New York~2.5M1.01×
22Oregon~500K1.01×
23Georgia~1M1.00×
24Tennessee~800K1.00×
25Louisiana~500K1.00×
26Indiana~700K0.99×
27Maryland~700K0.99×
28Colorado~600K0.99×
29Kansas~300K0.99×
30South Carolina~600K0.98×
31Idaho~200K0.98×
32Minnesota~600K0.97×
33Rhode Island~100K0.97×
34North Carolina~1M0.95×
35Michigan~1M0.95×
36Missouri~700K0.95×
37West Virginia~200K0.95×
38Alabama~500K0.94×
39Delaware~100K0.94×
40Utah~300K0.93×
41Maine~100K0.93×
42Ohio~1M0.92×
43Nebraska~200K0.91×
44New Hampshire~100K0.91×
45South Dakota~90K0.91×
46Massachusetts~700K0.90×
47Iowa~300K0.90×
48Illinois~1.5M0.89×
49Washington, District of Columbia~70K0.87×
50Wisconsin~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Mixed martial arts, United States
0.83×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mixed martial arts audience vs. the country average
#·InterestCategoryAffinity×
01Martial artsSports3.28×
02Ultimate Fighting ChampionshipSports2.13×
03ESPNSports2.09×
04FIFA World CupSports1.91×
05NFLSports1.76×
06BasketballSports1.76×
07SoccerSports1.68×
08NBASports1.66×
09Current eventsArts & Culture1.62×
10Video gamesGames1.62×
11Comedy moviesMovies & TV1.60×
12Hip hop musicMusic & Radio1.60×
13FIFA World Cup 2026Sports1.58×
14MagazinesLiterature1.55×
15YouTubeMovies & TV1.54×
16InstagramInternet & Social Media1.52×
17Physical fitnessSports1.51×
18TelevisionsTechnology & Electronics1.51×
19Social mediaBusiness & Career1.51×
20XInternet & Social Media1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mixed martial arts audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mixed martial arts audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
DIY MentalityTHRILL1.39×
Social Media UsageJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mixed martial arts audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
TravellingTHRILL0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mixed martial arts over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mixed-martial-arts-65373” · Methodology