A data profile of the people who buy, follow and care about Popular culture in Colombia — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 4,415,065 people in Colombia.
Popular culture has an estimated audience of 4,415,065 people in Colombia. 51.5% are female, 48.5% are male, average age 35.6. Top brand affinities: Crystal Palace F.C., Chris Hemsworth, Bradley Cooper, Jessica Alba, Harry Styles.
Top brand affinities include Crystal Palace F.C., Chris Hemsworth, Bradley Cooper, with strongest over-indexing on Crystal Palace F.C. (1.64× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Popular culture fan in Colombia is balanced, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Crystal Palace F.C..
The key figures that characterise the Popular culture profile in Colombia.
51.5% are female, 48.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 35.6 |
| Estimated audience size | 4,415,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Popular culture audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banksy | Arts & Culture | 1.75× | ||
| 02 | Charli XCX | Music & Radio | 1.67× | ||
| 03 | Better Call Saul | Movies & TV | 1.66× | ||
| 04 | Arctic Monkeys | Music & Radio | 1.65× | ||
| 05 | Crystal Palace F.C. | Sports | 1.64× | ||
| 06 | Jessica Alba | Movies & TV | 1.60× | ||
| 07 | Magic: The Gathering | Games | 1.59× | ||
| 08 | Maison Margiela | Fashion & Accessoires | 1.58× | ||
| 09 | Cara Delevingne | Fashion & Accessoires | 1.56× | ||
| 10 | Quentin Tarantino | Movies & TV | 1.55× | ||
| 11 | Burning Man | Music & Radio | 1.55× | ||
| 12 | Bradley Cooper | Movies & TV | 1.54× | ||
| 13 | Stussy | Fashion & Accessoires | 1.54× | ||
| 14 | Sustainable clothing | Fashion & Accessoires | 1.54× | ||
| 15 | Harry Styles | Music & Radio | 1.53× | ||
| 16 | Chris Hemsworth | Movies & TV | 1.52× | ||
| 17 | Roller coaster | Travel & Leisure | 1.52× | ||
| 18 | VH1 | Movies & TV | 1.52× | ||
| 19 | Imagine Dragons | Music & Radio | 1.51× | ||
| 20 | Coachella Valley Music and Arts Festival | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Spirituality | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.