A data profile of the people who buy, follow and care about Popular culture in Denmark — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 1,011,620 people in Denmark.
Popular culture has an estimated audience of 1,011,620 people in Denmark. 53.7% are female, 46.3% are male, average age 42.7. Top brand affinities: Radio, Digital photography, Uniqlo, Apple Watch, Anime movies.
Top brand affinities include Radio, Digital photography, Uniqlo, with strongest over-indexing on Radio (1.73× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Popular culture fan in Denmark is balanced, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Popular culture profile in Denmark.
53.7% are female, 46.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.7 |
| Estimated audience size | 1,011,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Popular culture audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 2.92× | ||
| 02 | Christian Bale | Movies & TV | 2.26× | ||
| 03 | Digital photography | Business & Career | 2.00× | ||
| 04 | Fandom | Literature | 2.00× | ||
| 05 | Apple Watch | Technology & Electronics | 1.91× | ||
| 06 | Internet celebrity | Internet & Social Media | 1.90× | ||
| 07 | Nikolaj Coster-Waldau | Movies & TV | 1.87× | ||
| 08 | Jennifer Lawrence | Movies & TV | 1.80× | ||
| 09 | Radio | Technology & Electronics | 1.73× | ||
| 10 | Hollywood | Travel & Leisure | 1.70× | ||
| 11 | Taylor Swift | Music & Radio | 1.69× | ||
| 12 | Internet meme | Internet & Social Media | 1.66× | ||
| 13 | Anime movies | Movies & TV | 1.65× | ||
| 14 | Creative Commons | Technology & Electronics | 1.60× | ||
| 15 | Canada | Travel & Leisure | 1.58× | ||
| 16 | Uniqlo | Shopping | 1.57× | ||
| 17 | OK! | News | 1.57× | ||
| 18 | Sydney | Travel & Leisure | 1.55× | ||
| 19 | Anthropology | Business & Career | 1.54× | ||
| 20 | Video hosting service | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.28× | |
| Extroversion | THRILL | 1.26× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.59× | |
| DIY Mentality | THRILL | 0.73× | |
| Convenience Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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