A data profile of the people who buy, follow and care about Popular culture in Sweden — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 1,237,042 people in Sweden.
Popular culture has an estimated audience of 1,237,042 people in Sweden. 52.2% are female, 47.8% are male, average age 42.0. Top brand affinities: Google, Movies, Dogs, Games, Happiness.
Top brand affinities include Google, Movies, Dogs, with strongest over-indexing on Google (1.93× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Popular culture fan in Sweden is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Popular culture profile in Sweden.
52.2% are female, 47.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.0 |
| Estimated audience size | 1,237,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Popular culture audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio | Technology & Electronics | 2.45× | ||
| 02 | First-person shooter games | Games | 2.28× | ||
| 03 | Fiction books | Literature | 2.10× | ||
| 04 | Celebrity | Movies & TV | 2.08× | ||
| 05 | Wikipedia | Internet & Social Media | 2.01× | ||
| 06 | Happiness | Health | 1.94× | ||
| 07 | Internet & Social Media | 1.93× | |||
| 08 | Hair products | Beauty & Wellness | 1.90× | ||
| 09 | Dogs | Pets & Animals | 1.89× | ||
| 10 | Video games | Games | 1.88× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.87× | ||
| 12 | Current events | Arts & Culture | 1.77× | ||
| 13 | Bars | Travel & Leisure | 1.76× | ||
| 14 | Meat | Food & Beverages | 1.73× | ||
| 15 | Mobile phones | Technology & Electronics | 1.65× | ||
| 16 | Higher education | Business & Career | 1.62× | ||
| 17 | Android (operating system) | Technology & Electronics | 1.57× | ||
| 18 | Movies | Movies & TV | 1.55× | ||
| 19 | Shoes | Fashion & Accessoires | 1.52× | ||
| 20 | Games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.58× | |
| Extroversion | THRILL | 1.55× | |
| Spirituality | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Sustainability | BALANCE | 0.71× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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