A data profile of the people who buy, follow and care about Android (operating system) in Sweden — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 2,392,270 people in Sweden.
Android (operating system) has an estimated audience of 2,392,270 people in Sweden. 53.6% are female, 46.4% are male, average age 44.2. Top brand affinities: Snapchat, American Pit Bull Terrier, Reddit, Art exhibition, Travel photography.
Top brand affinities include Snapchat, American Pit Bull Terrier, Reddit, with strongest over-indexing on Snapchat (1.82× the country average).
Demographically, the Android (operating system) audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Android (operating system) fan in Sweden is balanced, around 44.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Snapchat.
The key figures that characterise the Android (operating system) profile in Sweden.
53.6% are female, 46.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.2 |
| Estimated audience size | 2,392,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Android (operating system) audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Pit Bull Terrier | Pets & Animals | 2.73× | ||
| 02 | Video hosting service | Technology & Electronics | 2.32× | ||
| 03 | Aerobics | Sports | 2.23× | ||
| 04 | Chocolate brownie | Food & Beverages | 2.12× | ||
| 05 | Bollywood movies | Movies & TV | 1.99× | ||
| 06 | Fine-art photography | Technology & Electronics | 1.94× | ||
| 07 | Art exhibition | Arts & Culture | 1.89× | ||
| 08 | Garage sale | Fashion & Accessoires | 1.86× | ||
| 09 | NASDAQ | Business & Career | 1.85× | ||
| 10 | Snapchat | Internet & Social Media | 1.82× | ||
| 11 | Chocolate cake | Food & Beverages | 1.76× | ||
| 12 | Travel photography | Technology & Electronics | 1.75× | ||
| 13 | Siberian Husky | Pets & Animals | 1.73× | ||
| 14 | Linux | Technology & Electronics | 1.70× | ||
| 15 | Internet & Social Media | 1.67× | |||
| 16 | Street photography | Technology & Electronics | 1.64× | ||
| 17 | Handmade | Home & Garden | 1.60× | ||
| 18 | Fiction books | Literature | 1.58× | ||
| 19 | Mobile game | Games | 1.57× | ||
| 20 | Pokémon | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.28× | |
| Social Media Usage | JOY | 1.26× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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