A data profile of the people who buy, follow and care about Android (operating system) in Portugal — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 3,436,054 people in Portugal.
The average Android (operating system) fan in Portugal is 44.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Android (operating system) profile in Portugal.
52.3% are female, 47.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.7 |
| Estimated audience size | 3,436,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Android (operating system) audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castelo Branco District | ~90K | 1.33× | |
| 02 | Porto District | ~900K | 1.26× | |
| 03 | Setúbal District | ~500K | 1.26× | |
| 04 | Santarém District | ~200K | 1.26× | |
| 05 | Lisbon District | ~1.5M | 1.24× | |
| 06 | Aveiro District | ~300K | 1.11× | |
| 07 | Faro District | ~200K | 1.09× | |
| 08 | Coimbra District | ~200K | 1.06× | |
| 09 | Leiria District | ~200K | 1.04× | |
| 10 | Viseu District | ~100K | 1.02× | |
| 11 | Braga District | ~300K | 0.98× | |
| 12 | Azores | ~90K | 0.97× | |
| 13 | Madeira | ~100K | 0.95× | |
| 14 | Viana do Castelo District | ~80K | 0.94× | |
| 15 | Guarda District | ~40K | 0.93× | |
| 16 | Évora District | ~60K | 0.92× | |
| 17 | Portalegre District | ~30K | 0.90× | |
| 18 | Beja District | ~50K | 0.89× | |
| 19 | Bragança District | ~30K | 0.87× | |
| 20 | Vila Real District | ~50K | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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