A data profile of the people who buy, follow and care about Popular culture in Indonesia — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 4,912,820 people in Indonesia.
Popular culture has an estimated audience of 4,912,820 people in Indonesia. 48.4% are female, 51.6% are male, average age 33.4. Top brand affinities: Automobiles, Hair products, Radio, High-definition television, Traveloka.
Top brand affinities include Automobiles, Hair products, Radio, with strongest over-indexing on Automobiles (1.52× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Popular culture fan in Indonesia is balanced, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for Automobiles.
The key figures that characterise the Popular culture profile in Indonesia.
48.4% are female, 51.6% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 33.4 |
| Estimated audience size | 4,912,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Popular culture audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio | Technology & Electronics | 2.76× | ||
| 02 | Breakfast television | Movies & TV | 2.50× | ||
| 03 | romantic comedies | Movies & TV | 2.48× | ||
| 04 | Buddhism | Health | 2.08× | ||
| 05 | Hinduism | Politics & Society | 1.89× | ||
| 06 | Self-love | Health | 1.88× | ||
| 07 | Scholarship | Kids & Family | 1.81× | ||
| 08 | Self-employment | Business & Career | 1.77× | ||
| 09 | Allkpop | Music & Radio | 1.75× | ||
| 10 | High-definition television | Technology & Electronics | 1.70× | ||
| 11 | Astro (Malaysian satellite television) | Movies & TV | 1.70× | ||
| 12 | Real Betis | Sports | 1.64× | ||
| 13 | Traveloka | Travel & Leisure | 1.61× | ||
| 14 | Maybank | Business & Career | 1.56× | ||
| 15 | FamilyMart | Shopping | 1.55× | ||
| 16 | Hair products | Beauty & Wellness | 1.53× | ||
| 17 | Online chat | Technology & Electronics | 1.53× | ||
| 18 | Bicycle | Cars & Mobility | 1.53× | ||
| 19 | Automobiles | Cars & Mobility | 1.52× | ||
| 20 | Internet meme | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.62× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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