A data profile of the people who buy, follow and care about Popular culture in Poland — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 3,508,734 people in Poland.
Popular culture has an estimated audience of 3,508,734 people in Poland. 53.4% are female, 46.6% are male, average age 37.3. Top brand affinities: First-person shooter games, Breaking news, Viral video, Anti-aging cream, First-time buyer.
Top brand affinities include First-person shooter games, Breaking news, Viral video, with strongest over-indexing on First-person shooter games (1.51× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Spirituality.
The typical Popular culture fan in Poland is balanced, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for First-person shooter games.
The key figures that characterise the Popular culture profile in Poland.
53.4% are female, 46.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 37.3 |
| Estimated audience size | 3,508,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Popular culture audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 2.30× | ||
| 02 | Emma Stone | Movies & TV | 2.16× | ||
| 03 | First-time buyer | Shopping | 2.12× | ||
| 04 | Omegle | Internet & Social Media | 2.08× | ||
| 05 | Viral video | Internet & Social Media | 1.88× | ||
| 06 | Chicano rap | Music & Radio | 1.81× | ||
| 07 | MSN | News | 1.74× | ||
| 08 | Breaking news | Movies & TV | 1.72× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.68× | ||
| 10 | Millie Bobby Brown | Movies & TV | 1.67× | ||
| 11 | Self-defense | Sports | 1.65× | ||
| 12 | Musical film | Movies & TV | 1.64× | ||
| 13 | Contemporary R&B | Music & Radio | 1.59× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.58× | ||
| 15 | Chess.com | Sports | 1.57× | ||
| 16 | Scotch whisky | Food & Beverages | 1.53× | ||
| 17 | Conference and resort hotels | Travel & Leisure | 1.53× | ||
| 18 | High-definition television | Technology & Electronics | 1.52× | ||
| 19 | Horror fiction | Movies & TV | 1.52× | ||
| 20 | First-person shooter games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.15× | |
| Spirituality | BALANCE | 1.14× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.89× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Indulgence | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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