A data profile of the people who buy, follow and care about Contemporary R&B in Poland — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 1,472,057 people in Poland.
Contemporary R&B has an estimated audience of 1,472,057 people in Poland. 60.4% are female, 39.6% are male, average age 32.6. Top brand affinities: X, Rhythm and blues music, Pop music, Rock music, Comedy movies.
Top brand affinities include X, Rhythm and blues music, Pop music, with strongest over-indexing on X (2.78× the country average).
Demographically, the Contemporary R&B audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Contemporary R&B fan in Poland is more female, around 32.6 years old, with strong Social Media Usage tendencies and a notable affinity for X.
The key figures that characterise the Contemporary R&B profile in Poland.
60.4% are female, 39.6% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 32.6 |
| Estimated audience size | 1,472,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Contemporary R&B audience comes from Poland.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 5.0% |
| China | 4.8% |
The strongest cross-interests of the Contemporary R&B audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rhythm and blues music | Music & Radio | 3.62× | ||
| 02 | Soul music | Music & Radio | 3.41× | ||
| 03 | X | Internet & Social Media | 2.78× | ||
| 04 | Blues music | Music & Radio | 2.51× | ||
| 05 | Pop music | Music & Radio | 2.47× | ||
| 06 | Hip hop music | Music & Radio | 2.29× | ||
| 07 | Electronic music | Music & Radio | 2.23× | ||
| 08 | Rock music | Music & Radio | 2.22× | ||
| 09 | Humour | Literature | 2.02× | ||
| 10 | Comedy movies | Movies & TV | 2.01× | ||
| 11 | Lech Poznań | Sports | 2.01× | ||
| 12 | Animal | Pets & Animals | 1.93× | ||
| 13 | Dance | Business & Career | 1.92× | ||
| 14 | Magazines | Literature | 1.86× | ||
| 15 | Gazeta.pl | News | 1.77× | ||
| 16 | TV | Movies & TV | 1.73× | ||
| 17 | Televisions | Technology & Electronics | 1.72× | ||
| 18 | Science | Business & Career | 1.72× | ||
| 19 | FC Barcelona | Sports | 1.55× | ||
| 20 | TikTok | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.41× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Sustainability | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.45× | |
| DIY Mentality | THRILL | 0.48× | |
| Individualism | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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