A data profile of the people who buy, follow and care about Contemporary R&B in Australia — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 3,130,033 people in Australia.
The average Contemporary R&B fan in Australia is 37.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include The Breakfast Club, Sabrina Carpenter, Curly Hair, with strongest over-indexing on The Breakfast Club (2.42× the country average).
Demographically, the Contemporary R&B audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Contemporary R&B fan in Australia is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for The Breakfast Club.
The key figures that characterise the Contemporary R&B profile in Australia.
60.9% are female, 39.1% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 37.3 |
| Estimated audience size | 3,130,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Contemporary R&B audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 5.0% |
| China | 4.8% |
Where the Contemporary R&B audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.32× | |
| 02 | Tasmania | ~70K | 1.04× | |
| 03 | Australian Capital Territory | ~70K | 1.02× | |
| 04 | South Australia | ~200K | 0.93× | |
| 05 | Western Australia | ~300K | 0.91× | |
| 06 | Queensland | ~600K | 0.87× | |
| 07 | Victoria | ~700K | 0.78× | |
| 08 | New South Wales | ~800K | 0.75× |
The strongest cross-interests of the Contemporary R&B audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Breakfast Club | Movies & TV | 2.42× | ||
| 02 | Tyler Perry | Movies & TV | 1.96× | ||
| 03 | Eddie Murphy | Movies & TV | 1.95× | ||
| 04 | Nicki Minaj | Music & Radio | 1.90× | ||
| 05 | Lagos | Travel & Leisure | 1.82× | ||
| 06 | Abuja | Travel & Leisure | 1.77× | ||
| 07 | Laufey | Music & Radio | 1.75× | ||
| 08 | Scandal (TV series) | Movies & TV | 1.67× | ||
| 09 | Underground hip hop | Music & Radio | 1.64× | ||
| 10 | Kevin Hart | Movies & TV | 1.62× | ||
| 11 | Curly Hair | Beauty & Wellness | 1.58× | ||
| 12 | Urban contemporary | Music & Radio | 1.58× | ||
| 13 | FentyBeauty | Beauty & Wellness | 1.57× | ||
| 14 | Doja Cat | Music & Radio | 1.57× | ||
| 15 | Sabrina Carpenter | Music & Radio | 1.56× | ||
| 16 | Drew Barrymore | Movies & TV | 1.56× | ||
| 17 | Tyler, The Creator | Music & Radio | 1.56× | ||
| 18 | Lace wig | Beauty & Wellness | 1.53× | ||
| 19 | Jelly Roll | Music & Radio | 1.52× | ||
| 20 | Hailee Steinfeld | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.10× | |
| Mindfulness | BALANCE | 1.00× | |
| Spirituality | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× |
Contemporary R&B has an estimated audience of 3,130,033 people in Australia, concentrated in New South Wales and Victoria.
60.9% of Contemporary R&B fans are female, 39.1% are male, with an average age of 37.3 years.
Contemporary R&B fans show strongest brand affinity for The Breakfast Club (2.42×), Sabrina Carpenter (1.56×), and Curly Hair (1.58×) over the country average.
Contemporary R&B fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Contemporary R&B itself, the audience over-indexes on Sabrina Carpenter (1.56×), Curly Hair (1.58×), Lace wig (1.53×), and Underground hip hop (1.64×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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