A data profile of the people who buy, follow and care about Contemporary R&B in South Africa — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 1,613,286 people in South Africa.
Contemporary R&B has an estimated audience of 1,613,286 people in South Africa. 54.0% are female, 46.0% are male, average age 32.9.
The key figures that characterise the Contemporary R&B profile in South Africa.
54.0% are female, 46.0% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 32.9 |
| Estimated audience size | 1,613,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 14% |
of the worldwide Contemporary R&B audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 5.0% |
| China | 4.8% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.