A data profile of the people who buy, follow and care about Hip hop music in South Africa — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 3,573,514 people in South Africa.
Hip hop music has an estimated audience of 3,573,514 people in South Africa. 50.7% are female, 49.3% are male, average age 33.9. Top brand affinities: Cinema of Nigeria.
Top brand affinities include Cinema of Nigeria, with strongest over-indexing on Cinema of Nigeria (1.53× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Hip hop music fan in South Africa is balanced, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Cinema of Nigeria.
The key figures that characterise the Hip hop music profile in South Africa.
50.7% are female, 49.3% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 33.9 |
| Estimated audience size | 3,573,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 15% |
of the worldwide Hip hop music audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Nigeria | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Travelling | THRILL | 0.47× | |
| Patriotism | CONSERVATISM | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.35× | |
| Social Media Usage | JOY | 0.38× | |
| Patriotism | CONSERVATISM | 0.42× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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