A data profile of the people who buy, follow and care about Soul music in Poland — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 2,073,270 people in Poland.
Soul music has an estimated audience of 2,073,270 people in Poland. 57.0% are female, 43.0% are male, average age 35.5. Top brand affinities: Gospel music, Na dobre i na złe, Zendaya, Zorro, Vendor.
Top brand affinities include Gospel music, Na dobre i na złe, Zendaya, with strongest over-indexing on Gospel music (1.77× the country average).
Demographically, the Soul music audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Soul music fan in Poland is more female, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for Gospel music.
The key figures that characterise the Soul music profile in Poland.
57.0% are female, 43.0% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 35.5 |
| Estimated audience size | 2,073,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Soul music audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big beat | Music & Radio | 2.11× | ||
| 02 | Zorro | Literature | 2.03× | ||
| 03 | Crimea | Travel & Leisure | 1.97× | ||
| 04 | Zendaya | Movies & TV | 1.89× | ||
| 05 | Phil Collins | Music & Radio | 1.88× | ||
| 06 | Gospel music | Music & Radio | 1.77× | ||
| 07 | Natalie Portman | Movies & TV | 1.76× | ||
| 08 | Dancesport | Sports | 1.75× | ||
| 09 | Greeting | Kids & Family | 1.71× | ||
| 10 | Thomas Anders | Music & Radio | 1.71× | ||
| 11 | Horoscope | Health | 1.68× | ||
| 12 | Ryan Gosling | Movies & TV | 1.67× | ||
| 13 | Na dobre i na złe | Movies & TV | 1.66× | ||
| 14 | Anna Jantar | Music & Radio | 1.62× | ||
| 15 | Modern Talking | Music & Radio | 1.59× | ||
| 16 | Whitney Houston | Music & Radio | 1.56× | ||
| 17 | Tom Hardy | Movies & TV | 1.56× | ||
| 18 | Ukrainian language | Politics & Society | 1.54× | ||
| 19 | Vendor | Business & Career | 1.53× | ||
| 20 | Andrzej Piaseczny | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Quality Awareness | PREMIUM | 1.14× | |
| Travelling | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Sustainability | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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