Rascasse Audience Intelligence

Whitney Houston Audience in United States

Whitney Houston has an estimated audience of 6.1M people in United States.

#7among R&B in United States
#520among people in United States#413in Music & Radio

The average Whitney Houston fan in United States is 39.2 years old, more female, and lives primarily in California.

By number of fans, Whitney Houston ranks #7 among the 130 objects in R&B in United States — 9.8× the group median.

Its fans are 1.1 years older than the group average of 38.1.

Women make up 62.7% of the fan base, 4.5 percentage points more than the group average.

Compared with the other 129 objects in R&B, Whitney Houston fans stand out for their interest in Amy Winehouse, Avril Lavigne and Joe Jonas.

Most fans live in California, Texas, Florida.

Top affinities include Amy Winehouse, Avril Lavigne, Sia, with strongest over-indexing on Amy Winehouse (17× the country average).

Demographically, the Whitney Houston audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

The typical Whitney Houston fan in United States is more female, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Amy Winehouse.

Category: Music & Radio · Type: Person · Subtype: R&B

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.1M
in United States
Gender
62.7%♀
37.3% male
Age
39.2
average years
Country rank
#5710
among all objects in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Whitney Houston fans

62.7% are female, 37.3% are male, average age 39.2.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Whitney Houston audience in United States
MetricValue
Female62.7%
Male37.3%
Average age39.2
Estimated audience size6.1M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Whitney Houston audience in United States
Age bracketShare%
16-2421%
25-3420%
35-4420%
45-5421%
55+18%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Whitney Houston audience comes from United States.

Worldwide audience distribution share by country for Whitney Houston
CountryShare
United States21.5%
Brazil12.2%
Germany9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Whitney Houston fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.59×
02Georgia~300K1.49×
03Louisiana~100K1.46×
04Alabama~100K1.37×
05Maryland~200K1.36×
06New Jersey~200K1.34×
07South Carolina~100K1.28×
08Tennessee~200K1.21×
09North Carolina~200K1.20×
10Delaware~20K1.16×
11Washington, District of Columbia~10K1.16×
12Pennsylvania~300K1.12×
13Florida~400K1.11×
14Arkansas~60K1.11×
15Ohio~200K1.10×
16Michigan~200K1.10×
17Virginia~200K1.10×
18New York~400K1.09×
19Illinois~300K1.09×
20Missouri~100K1.08×
21Connecticut~70K1.07×
22Texas~400K1.06×
23Indiana~100K1.01×
24Kentucky~80K1.00×
25Nevada~60K1.00×
26Oklahoma~70K0.98×
27Massachusetts~100K0.97×
28Rhode Island~20K0.94×
29Hawaii~20K0.93×
30California~700K0.92×
31Wisconsin~100K0.90×
32Minnesota~90K0.89×
33Arizona~100K0.88×
34Kansas~50K0.87×
35Iowa~50K0.83×
36Nebraska~30K0.83×
37Washington~100K0.82×
38West Virginia~30K0.82×
39Oregon~60K0.81×
40New Hampshire~20K0.81×
41New Mexico~30K0.80×
42Alaska~10K0.80×
43North Dakota~10K0.79×
44Utah~50K0.78×
45Colorado~80K0.76×
46South Dakota~10K0.76×
47Maine~20K0.75×
48Montana~10K0.74×
49Idaho~20K0.73×
50Vermont~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Whitney Houston, United States
0.73×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Whitney Houston audience vs. the country average
#·InterestCategoryAffinity×
01Amy WinehouseMusic & Radio17.00×
02Avril LavigneMusic & Radio16.10×
03SiaMusic & Radio14.25×
04Joe JonasMusic & Radio12.17×
05Sabrina CarpenterMusic & Radio12.11×
06Lindsay LohanMovies & TV11.35×
07Jonas BrothersMusic & Radio11.31×
08Zayn MalikMusic & Radio11.17×
09Gwen StefaniMusic & Radio9.71×
10Hailee SteinfeldMovies & TV9.19×
11DepopFashion & Accessoires9.12×
12Lana Del ReyMusic & Radio9.12×
13Madison BeerMusic & Radio8.82×
14Dua LipaMusic & Radio7.84×
15Benson BooneMusic & Radio7.51×
16Hilary DuffMovies & TV7.46×
17Janet JacksonMusic & Radio7.46×
18AngèleMusic & Radio6.16×
19Tate McRaeMusic & Radio5.74×
20Michael JacksonMusic & Radio3.26×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Whitney Houston audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Whitney Houston audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
Quality AwarenessPREMIUM1.15×
SpiritualityBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Whitney Houston audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
DIY MentalityTHRILL0.83×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More R&B audiences in United States

See Whitney Houston audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Whitney Houston over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/whitney-houston-14143” · Methodology