A data profile of the people who buy, follow and care about Soul music in United Arab Emirates — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 1,712,931 people in United Arab Emirates.
The average Soul music fan in United Arab Emirates is 34.8 years old, more male, and lives primarily in Emirate of Abu Dhabi.
The audience is concentrated in Emirate of Abu Dhabi, Dubai, Emirate of Sharjah.
Top brand affinities include Oromo language, Amhara Region, Human Rights Watch, with strongest over-indexing on Oromo language (1.82× the country average).
Demographically, the Soul music audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 6 regions tracked by Rascasse.
The typical Soul music fan in United Arab Emirates is more male, around 34.8 years old, with strong Social Media Usage tendencies and a notable affinity for Oromo language.
The key figures that characterise the Soul music profile in United Arab Emirates.
35.5% are female, 64.5% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 34.8 |
| Estimated audience size | 1,712,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 37% | |
| 30-39 | 28% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Soul music audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1M | 1.70× | |
| 02 | Ras Al Khaimah | ~100K | 1.07× | |
| 03 | Fujairah | ~40K | 0.99× | |
| 04 | Emirate of Ajman | ~200K | 0.98× | |
| 05 | Emirate of Sharjah | ~400K | 0.93× | |
| 06 | Dubai | ~1M | 0.79× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KATI K | Music & Radio | 1.94× | ||
| 02 | Ethiopian Orthodox Tewahedo Church | Politics & Society | 1.87× | ||
| 03 | Oromo language | Politics & Society | 1.82× | ||
| 04 | Amhara Region | Travel & Leisure | 1.79× | ||
| 05 | Human Rights Watch | Politics & Society | 1.61× | ||
| 06 | Iyanla Vanzant | Business & Career | 1.56× | ||
| 07 | Luganda | Book / Manga / Comic | 1.53× | ||
| 08 | Jazzclub Unterfahrt | Music & Radio | 1.51× | ||
| 09 | Shawn Lee | Music & Radio | 1.51× | ||
| 10 | Krzysztof Cugowski | Music & Radio | 1.51× | ||
| 11 | Alicja Majewska | Music & Radio | 1.51× | ||
| 12 | Jazzkeller | Music & Radio | 1.51× | ||
| 13 | Jazzopen Stuttgart | Music & Radio | 1.51× | ||
| 14 | Pick n Pay Stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Patriotism | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.97× |
Soul music has an estimated audience of 1,712,931 people in United Arab Emirates, concentrated in Emirate of Abu Dhabi and Dubai.
35.5% of Soul music fans are female, 64.5% are male, with an average age of 34.8 years.
Soul music fans show strongest brand affinity for Oromo language (1.82×), Amhara Region (1.79×), and Human Rights Watch (1.61×) over the country average.
Soul music fans in United Arab Emirates are most concentrated in Emirate of Abu Dhabi (reach ~1M), Dubai (reach ~1M), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Amhara Region (1.79×), Human Rights Watch (1.61×), Ethiopian Orthodox Tewahedo Church (1.87×), and Pick n Pay Stores (1.5×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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