A data profile of the people who buy, follow and care about Soul music in Switzerland — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 1,118,664 people in Switzerland.
The average Soul music fan in Switzerland is 37.8 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Michael Jackson, Celine Dion, Sarah Connor, with strongest over-indexing on Michael Jackson (1.52× the country average).
Demographically, the Soul music audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
The typical Soul music fan in Switzerland is balanced, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michael Jackson.
The key figures that characterise the Soul music profile in Switzerland.
48.2% are female, 51.8% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 37.8 |
| Estimated audience size | 1,118,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Soul music audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
Where the Soul music audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Obwalden | ~5K | 1.28× | |
| 02 | Appenzell Ausserrhoden | ~6K | 1.25× | |
| 03 | Jura | ~9K | 1.15× | |
| 04 | Canton of Geneva | ~80K | 1.11× | |
| 05 | Schaffhausen | ~10K | 1.10× | |
| 06 | Vaud | ~100K | 1.04× | |
| 07 | Canton of Zug | ~10K | 1.02× | |
| 08 | Schwyz | ~20K | 1.01× | |
| 09 | Valais | ~40K | 0.98× | |
| 10 | Fribourg | ~40K | 0.98× | |
| 11 | Neuchatel | ~20K | 0.98× | |
| 12 | Graubünden | ~30K | 0.96× | |
| 13 | Thurgau | ~30K | 0.94× | |
| 14 | Solothurn | ~30K | 0.94× | |
| 15 | Basel-City | ~40K | 0.92× | |
| 16 | Basel-Landschaft | ~20K | 0.92× | |
| 17 | Ticino | ~40K | 0.90× | |
| 18 | Luzern | ~40K | 0.89× | |
| 19 | Canton of St. Gallen | ~50K | 0.88× | |
| 20 | Aargau | ~60K | 0.85× | |
| 21 | Canton of Bern | ~90K | 0.83× | |
| 22 | Canton of Zürich | ~100K | 0.77× |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Janis Joplin | Music & Radio | 1.90× | ||
| 02 | Eric Clapton | Music & Radio | 1.77× | ||
| 03 | Tina Turner | Music & Radio | 1.73× | ||
| 04 | Stefanie Heinzmann | Music & Radio | 1.72× | ||
| 05 | Rebecca Immanuel | Movies & TV | 1.72× | ||
| 06 | Xavier Naidoo | Music & Radio | 1.70× | ||
| 07 | Sarah Connor | Music & Radio | 1.66× | ||
| 08 | Jimi Hendrix | Music & Radio | 1.64× | ||
| 09 | Sophie Hunger | Music & Radio | 1.59× | ||
| 10 | Benjamin Clementine | Music & Radio | 1.59× | ||
| 11 | Emilíana Torrini | Music & Radio | 1.57× | ||
| 12 | Alicia Keys | Music & Radio | 1.55× | ||
| 13 | Dixieland | Music & Radio | 1.54× | ||
| 14 | Zucchero Fornaciari | Music & Radio | 1.53× | ||
| 15 | Black Sea Dahu | Music & Radio | 1.53× | ||
| 16 | Michael Jackson | Music & Radio | 1.52× | ||
| 17 | David Gilmour | Music & Radio | 1.52× | ||
| 18 | Stefanie Kloß | Music & Radio | 1.52× | ||
| 19 | The Jacksons | Music & Radio | 1.52× | ||
| 20 | Celine Dion | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.12× | |
| Design Affinity | PREMIUM | 1.04× | |
| Sustainability | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× |
Soul music has an estimated audience of 1,118,664 people in Switzerland, concentrated in Canton of Zürich and Vaud.
48.2% of Soul music fans are female, 51.8% are male, with an average age of 37.8 years.
Soul music fans show strongest brand affinity for Michael Jackson (1.52×), Celine Dion (1.51×), and Sarah Connor (1.66×) over the country average.
Soul music fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Vaud (reach ~100K), and Canton of Bern (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Soul music itself, the audience over-indexes on Celine Dion (1.51×), Sarah Connor (1.66×), Dixieland (1.54×), and Zucchero Fornaciari (1.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.